DoubleVerify sues Adalytics for alleged defamatory statements: The case underscores rising tension between ad verification firms and watchdog groups.
Walmart will raise prices soon to offset “too high” tariffs: Even with the reduction in China duties, the cost is too much for the retailer and its suppliers to absorb.
layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.
Now offering massages, art tours, and more without a home booking, Airbnb is turning into a full-service travel platform with a trove of first-party data.
New research shows clusters of AI agents evolve social norms and roles on their own, mimicking human behavior and raising fresh concerns about bias
HBO Max is back after a lengthy branding misstep: The pivot reflects the enduring power of HBO’s cultural and commercial identity.
Multiculturalism drives advertising outcomes: An EMARKETER conversation with My Code revealed how engagement with multicultural audiences is crucial for success.
Marketing technology and direct marketing were two of the top investment priorities for US B2B marketers in 2024, while SEO and market research were two of the bottom, according to July 2024 data from Sagefrog Marketing Group.
GPT-4o and Gemini 2.5 Pro have taken the lead in both text generation and reasoning usage. Meanwhile, Anthropic’s Claude and DeepSeek R-1 lost momentum following a surge of usage at the start of the year.
“As retail media has grown, the landscape has become increasingly complex and fragmented, said EMARKETER principal analyst Sky Canaves during last week’s EMARKETER's summit on Commerce Media Trends 2025. “Comparisons are hard when standards vary across channels and platforms.”
TikTok brings DMs directly to livestreams: The update is part of TikTok’s broader livestream push, designed to keep brands and creators around.
As tariffs raise prices for many businesses, banks are finding solutions to keep their customers satisfied.
Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.
Marketers are rediscovering OOH’s power for brand-building: In a post-click world, visibility and trust matter more than ever.
Poor planning, political posturing, and a shift to inference workloads turned China’s state-backed data center spree into a cautionary tale for US hyperscalers.
Shorts now dominate prime screen space on connected TVs, signaling YouTube’s bid to normalize mobile-first formats in the living room—whether users like it or not.
With AI tools creeping into shopping, Google could borrow Pinterest’s discovery model to stay relevant in design, DIY, and fashion search.
Google settles in ongoing cases: The tech giant is increasingly facing regulatory scrutiny over its data collection practices that could restructure the ad ecosystem.