On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.
In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.
Ecommerce trends come and go, but delivering a great customer experience is more critical than ever. With fierce competition, one misstep can make shoppers rethink hitting “add to cart.” Personalization, multi-channel engagement, and seamless integration of digital and in-store experiences are key to staying ahead.
On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.
Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
40% of senior marketers worldwide say their CFO is most skeptical of marketing’s value at their company, according to data from Gartner.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the “Behind the Numbers: Reimagining Retail” podcast.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
The bank expects to roll out more luxury experiences at 30 new financial center branches by 2026.
AI boosts efficiency and creativity. AI enhances decision-making by analyzing customer data.
On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.
To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.
"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.
Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.
TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.
Over half (55%) of in-house marketers conduct A/B and multivariate testing, the most common type of advanced analytics done in-house, according to April 2024 data from Funnel and Ravn Research.