Fubo debuts biddable pause ads: The move is the first time a CTV platform has offered biddable pause ads, but will require rapid scaling to remain effective.
Inside Amazon’s partnerships with InfoSum and Magnite: The new integrations highlight Amazon’s goal to be an essential platform for advertisers.
With AI mostly glossed over online, there's a golden chance to stand out—teach, show, and prove what AI can actually do for people.
Creative pros are building AI-powered workflows, not just experimenting: 80% use genAI, and 40% run full-stack with it, showing adoption is strategic—not trendy—across text, audio, image, and video
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Neon fuses AI search, code generation, and digital agent tools into one browser—aiming to outpace Google by doing the work, not just finding it.
48% of US adults want brands to be clear and thorough about price increases, explaining the reasons, including tariffs, according to March 2025 data from Collage Group.
On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.
Last week’s announcements by Google to expand its AI search experiences came with big changes for advertisers. Google will offer more ads in AI Overviews and is also testing ads in its fully chat-based AI Mode.
Incrementality has always been the holy grail of retail media. But lately, it’s taken on greater importance as ad budgets are squeezed and retail media networks (RMNs) fight for their share of ad dollars.
Ad agency consolidation is shaking employee confidence: Many fear layoffs, unclear futures, and eroding culture as leadership focuses on cost-cutting.
We examine which improvements could help banks boost loyalty.
Shrinking federal cyber teams mean softer defenses for everyone. Businesses must reinforce their own walls and ensure security to maintain trust
The $8 billion Informatica buy signals a pivot from flashy AI tools to reliable, compliant data—core to scaling enterprise automation without sacrificing transparency.
Adidas is the latest retailer to fall victim to a cyberattack: Data breaches are always costly and disruptive, but they’re especially damaging in the current climate.
Meta's antitrust trial over Instagram and WhatsApp deals winds down: But the trial’s outcome could reshape tech M&A for years to come.
President Trump’s volatile tariff policies have created uncertainty in the advertising market, with forecasters now projecting multiple scenarios for how the rest of 2025 might unfold.
Anthropic’s new models operate autonomously for hours, offering enterprises a glimpse of AI that thinks, acts, and delivers like a junior staffer
Meta’s ‘epidemic of scams’ is only worsening: As platforms fail to combat ad fraud, advertisers must be proactive to protect investments.