Advertising & Marketing


As Midterm Elections Heat Up, Ad Spending Rises

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

Why Mozilla Is Purging Ad Trackers

Jascha Kaykas-Wolff, CMO of Mozilla, spoke about the need for a faster and cleaner browsing experience.

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.

Advertisers Get Annoyed By Ads Too

Ad professionals block ads at similar rates to the rest of the population.

Balancing Fraud Protection and Frictionless Checkout

As an industry, retail is one of the most vulnerable to cybercrime. Ecommerce transactions can provide a wealth of fodder for fraudsters, including personal information and credit card details. Reducing friction at checkout, one way digital retailers are trying to improve the customer experience, is often at odds with cybercrime protection.

How Cheap Are Fraudulent Ad Impressions?

Research from Confiant shows that raising price floors isn’t a panacea for ad buyers hoping to avoid fraud.

In the latest episode of “Behind the Numbers,” eMarketer’s Eric Haggstrom and Chris Bendtsen discuss how traditional media is changing. Are people spending less time watching TV? Is radio staging a comeback?

What Marketers Need to Do Differently on Facebook Messenger

Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?

In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.

Facebook Messenger Ads: Are They Worth It?

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.

Not Everyone Wants to Share Their Data in Exchange for Personalization

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.

eMarketer moderates a webinar with Catherine Josef, senior manager of global marketing solutions at Marriott International, and Ted Lesher, managing director at BrandMaker, as they reveal the secrets to maintaining brand consistency in materials for partners and distributed teams.

It’s Too Risky for Brands to Stay on the Sidelines of Augmented Reality

Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.

How Bid Shading Is Changing Programmatic Auctions

Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.