Advertising & Marketing


Companies have long strived to stay out of the political and social fray. But new research from Sprout Social might change the calculus on their apolitical approach.

In the latest episode of "Behind the Numbers," eMarketer analysts Debra Aho Williamson, Lauren Fisher and Nicole Perrin discuss the trends likely to affect digital display advertising this year.

As the new year begins, many of the effects felt in 2017 from concerns over ad quality and transparency will continue to shape buyer-seller relationships and the flow of dollars between the two.

New data from Pew Research Center finds that 42% of US adult internet users who use virtual assistants do so through a smartphone, more than any other type of device.

Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. What's left for all the other publishers?

eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.

A study of US CMOs reveals that many have taken a number of measures to tackle growing concerns about brand safety, including reviewing their agency relationships and having more direct involvement in their digital strategy executions.

As new data emerges on the political activity of Russian entities in the 2016 election year, research from HubSpot finds that US adults aren’t sure about how much to trust ads on social networks.

When it comes to addressing ad placements near fake news, more US marketers place responsibility at the feet of publishers and media companies than anywhere else.

New research shows that asking consumers whether they want to hear ads and letting them pick the brands they receive messages from eases the way for voice-assistant-delivered ads.

eMarketer is pleased to announce the appointment of Ezra Palmer to head its media properties. As Editor and Publisher of eMarketer’s advertising-supported businesses, Palmer will oversee business and editorial operations of the company’s widening lineup of newsletters, websites and sponsor-supported editorial including webinars and podcasts.

BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media.

Serving video ads across multiple platforms is a growing priority for media buyers, who tend to prioritize reaching audiences via the expanding range of devices and platforms where they spend so much of their time.

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

A survey finds that most consumers say they rarely or never mean to click on ads served up on their phones.