Advertising & Marketing


eMarketer moderates a webinar with Catherine Josef, senior manager of global marketing solutions at Marriott International, and Ted Lesher, managing director at BrandMaker, as they reveal the secrets to maintaining brand consistency in materials for partners and distributed teams.

It’s Too Risky for Brands to Stay on the Sidelines of Augmented Reality

Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.

How Bid Shading Is Changing Programmatic Auctions

Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.

In Germany, Use of Ad Blockers Driven by Security, Privacy Concerns

In 2018, an estimated 21.4 million web users in Germany will block ads on a digital device at least monthly—equivalent to 32.0% of internet users and 26.2% of the population.

Millennials Don't Mind Using Tech While Shopping

A survey of US and UK millennials found that—surprise—many would be comfortable using a variety of new technologies while shopping.

What's Next for Net Neutrality?

Several states, including California, are adopting their own protections for internet users.

Some Marketers Are Cutting Back on Third-Party Data

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

What Shoppers Want from Stores of the Future

Retailers have been implementing in-store tech and omnichannel options to meet the perceived demands of the modern shopper. A recent RIS News survey found many US internet users are interested in shopping options like "grab and go" technology, while fewer were keen on virtual reality or robots.

The GDPR Hasn't Affected People's Experience with Brands

Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them.

Who's Responsible for Brand Safety?

Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.

In the latest episode of “Behind the Numbers,” eMarketer’s Eric Haggstrom and Chris Bendtsen discuss how traditional media is changing. Are people spending less time watching TV? Is radio staging a comeback?

What Marketers Need to Do Differently on Facebook Messenger

Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.

What Types of Data Will GDPR Impact Most?

A few particular categories are most susceptible to new regulations, like behavioral targeting.

More Product Searches Start on Amazon

Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search. A number of consumer surveys have shown that more US digital shoppers now start their searches on Amazon.

In France, Digital Ads Are Often Viewed as Intrusive and Irrelevant

eMarketer estimates that the number of people in France using ad blocking software or tools at least once per month reached 14.1 million in 2017, and will pass 16 million in 2019.

In the UK, Publishers and Marketers See Ad Blocking as a ‘New Normal’

We estimate that 22.0% of UK internet users will use ad blocking tools this year, compared with 28.7% in France, 32.0% in Germany and 25.2% in the US. Growth in user numbers will slow to single digits for the first time.

How Big a Risk Did Nike Take with Controversial New Ad?

Brands taking stances on hot-button issues can be risky. But in an increasingly polarized political climate, some are courting controversy and can afford to alienate a vocal minority.

Will Cryptocurrencies Change Digital Publishing?

Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.

eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet consumer demands and stay competitive in the market.