Advertising & Marketing


Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Google’s expected return to China, plus a new kind of tutor.

Loss of Consumer Trust Can Be Costly

It's logical to assume consumers might lose trust in a company after a data breach or misuse of personal information. But many businesses vastly underestimate the severity of these security mishaps in the eyes of their consumers.

Why Marketers Are Skeptical About Vendors Fulfilling Promises

In an IBM and CMO Council survey of senior marketing, supply chain and ecommerce execs worldwide, 48% of respondents said their investments in data are paying partial returns, but they doubt their vendors will deliver on all of their pledges.

Instagram Leads as a Global Platform for Influencer Marketing

Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.

Facebook recently began testing augmented reality ads in its News Feed. In the latest episode of eMarketer's "Behind the Numbers," analysts Debra Aho Williamson and Victoria Petrock discuss the emergence of AR as a marketing tool, and what could be coming next.

Ad Agencies Are Breaking Down Programmatic Silos

A recent survey of US digital media buyers by Centro and Forrester Consulting shows the separation between automated and direct sales departments is dissolving.

Smart Appliances Haven't Found a Home Yet

Smart-home technologies like connected TVs and lighting have been available for a while, but smart appliances like refrigerators and dishwashers aren't prevalent in US homes. That could change, though.

Digital Shoppers Value Data Privacy

Common marketing wisdom dictates that consumers are more willing to share personal information if they get something in return. Lately, that something means personalized experiences, services or offers. But how true is this perceived value exchange, especially for digital shoppers?

How Technology Is Changing Ad Agency Structures

Don Vega, principal media trader at Goodway Group, spoke about how artificial intelligence and other emerging products are leading ad buying firms to reorganize themselves.

Why TV Sales Reps Worry About Tech Shake-Ups

TV industry professionals are anxious that new technology could threaten their jobs.

Why CMOs Are Agonizing Over Data Breaches

Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data.

Marketers Around the World Are Banking on Microinfluencers

With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.

The Key Role Coupons Play in Retail

Consumers are always on the lookout for a good deal. In fact, many look for coupons during different stages of the shopping process, whether it's something they planned to buy, something they didn't intend to by, or even a coupon that "planted a seed" in them to shop, according to a March 2018 survey from Valassis.

Getting Vendors Compliant With GDPR Is a Legal Headache

Just 13% of the legal and IT professionals surveyed by TrustArc and Dimensional Research in June 2018 said their vendor risk management programs were GDPR compliant.

Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. adsquare recently teamed up with HERE Technologies to support a fast food chain’s campaign that ultimately saw a 46.72% increase in visit rate.

How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.

Mobile Marketers Struggle with Data Quality Management

Tune and Forrester Consulting polled 300 US mobile marketers in January and found that one-third of them said managing data quality is a real challenge.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we report on some of the key themes at this year's Cannes Lions festival, including the issue of trust in the media, the impact of GDPR, and the battle for what's left of the digital ad pie after the duopoly takes its huge share.

eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.

Digging into Latin America's Ad Spending Trends

Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.