Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Capital One faces a CFPB lawsuit over interest payments

The news: The Consumer Financial Protection Bureau (CFPB) filed a lawsuit on January 14, 2025, against Capital One for allegedly “cheating millions of consumers out of more than $2 billion in interest,” per the regulator.

What happened? The complaint alleges that the bank:

  • Falsely advertised its 360 Savings account as a “high-interest” product with top-tier rates, which did not match the account’s actual performance
  • Launched a new savings product, 360 Performance Savings, with significantly higher interest rates but did not notify existing 360 Savings customers or automatically upgrade their accounts
  • Obscured the differences between the 360 Savings and 360 Performance Savings accounts, leaving existing customers locked into much lower interest rates
  • Kept the 360 Savings rate at 0.30% while maintaining 360 Performance Savings rates up to 14 times higher, depriving existing customers of potential earnings

Capital One’s response: The bank disagreed with the allegations, maintaining that its “great rates [have] always been available in just minutes to all new and existing customers without any of the usual industry restrictions,” per AP News. It added that it’s disappointed the CFPB is “filing eleventh-hour lawsuits ahead of a change in administration.”

Our take: While a pending lawsuit certainly doesn’t help Capital One’s case to acquire Discover in what would be one of the largest acquisitions in US banking history, it likely won’t get in the way. The bank’s next priority is to make a strong case to its stockholders, who will soon have their say on the deal.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account