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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Technology

We look back at the year’s most disruptive Big Tech payment stories and how the Big Four have expanded in the space.

Not all startups are feeling the VC funding pinch: Investors are still funding startups, but they’re more selective, gravitating toward tech areas that show promise for enterprises without the risk.

Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech’s most multifaceted behemoth rethinks its strategies.

Will tech have learned its lesson during economic recovery? A mild recession in 2023 could give rise to tech’s recovery during the second half of the year. Expect industry caution.

AI, the creator … and destroyer? Potentially one of the most disruptive technologies in history, generative AI has caught the legal system flatfooted. Alongside litigation, expect commercialization to start maturing in 2023.

Twitter’s turbulent takeover: The Twitter-Musk saga is one of the biggest stories for 2022 that will likely continue into 2023. It could strangle other Musk-owned businesses like Tesla, which Musk is using to sell stock to keep Twitter afloat.

We look at 2022’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla’s CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.

A fragmented world is tech’s undoing: The post-pandemic global landscape is experiencing geopolitical friction that could derail decades of technological progress rooted in collaboration. Tech companies should be worried.

US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.

Meta’s data center cancellation could hint at AI pivot: The sudden surge of interest in generative AI and its applications could be the outlet Meta needs to generate profit while it mulls its metaverse opportunities.

Will Google unveil a ChatGPT rival in 2023? After ChatGPT’s debut, all eyes are on Google. The tech giant’s leaders are aware of AI’s risks, and startups should be too.

European Commission probes Broadcom’s VMware acquisition: Investigations could derail consolidation and spur the UK’s CMA and the US' FTC to undertake their own antitrust queries, possibly delaying the merger.

A reality check for consumer confidence on cybersecurity: Consumers give too much trust to companies and services handling their data. A study reveals security education needs to be updated.

Is ChatGPT coming for Alphabet’s bottom line? OpenAI’s publicly available AI chatbot is fascinating internet users, prompting warnings about Google’s future revenue. But there are barriers to the disruption taking effect.

FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.

Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.

Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.