The bank pairs a faster app with personalized features and future AI tools to better challenge its rivals.
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually won or lost before a single ad is ever run. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Yory Wurmser, and Head of GTM at Rokt mParticle, Nicholas Craig. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Nearly all (92%) commerce media leaders in the US, UK, and Germany are likely to invest in agent-specific measurement and diagnostics in the next two to three years, the leading agentic AI use case among those surveyed, according to April 2026 data from Koddi.
Vibe coding trims SaaS costs: Some small firms are replacing Salesforce and HubSpot with AI-built apps, saving up to six figures yearly.
Reddit protects trust: By treating synthetic GEO attempts as spam, the platform warns brands that fake engagement could hurt AI visibility and credibility.
Faith in AI stops short of checkout: Consumers trust AI for product research, suggesting brands should prioritize discoverability over autonomous buying.
Brands need clean AI records: Midjourney’s studio disputes show why prompts, vendors, and asset clearance need a defensible trail.
Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.
Consumers raise personalization standards: Better targeting alone won’t build loyalty; transparency is the value exchange that makes it work.
Summer habits favor podcasts: Seasonal routines lift podcast listening, supporting steady engagement and making summer a smart time to buy audio ads.
OpenAI ads, Google’s MMM tools, and second-screen viewing were hot topics and made measurement and timing crucial.
Adobe Express' Govind Balakrishnan sat down with EMARKETER’s Nate Elliott at our studio during Cannes Lions 2026 to discuss how creators and marketers can use AI to scale content without losing the originality, quality, and human touch.
Entertainment apps hold attention: App sessions hit a period high while music apps lost engagement, reflecting consumers' preference for active media.
AI adds attention: Generative AI creates new screen time, boosting desktop habits while TV's sports edge keeps living room viewing strong.
At Cannes Lions 2026, Vassili Samolis, Vice President of Ad Products and AI Foundations, DoorDash, joined EMARKETER’s Sarah Marzano in our studio to share how AI is transforming the future of commerce media.
Fraud detection tools race to keep pace with AI-generated refund claims.
Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
While most marketing leaders know AI-driven discovery is reshaping how consumers find brands, almost none of them have built the infrastructure for it. They know a partner is driving discovery. Their systems cannot pay for it. From a partner's perspective, those two positions look identical.
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.