China’s digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.
The rapid evolution of generative AI may hit a ceiling as technological limits emerge. Companies could shift focus to refining existing tools and exploring real-world applications.
TikTok’s Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.
With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.
We explore what's behind the drop and what the top-ranked bank is doing right.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.
Huawei’s tri-fold Mate XT Ultimate Design appeals to innovation seekers, yet steep pricing and market restrictions could hinder its full potential.
Small businesses see higher engagement from phone display ads: Our Industry KPI data from Taboola uncovers a way for SMBs to compete with larger marketers.
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
B2B is the largest segment of overall US payment volume, holding roughly five times that of consumer payments. It has been slower to digitize than the consumer sector, but finally passed the tipping point during the pandemic. Even now, almost a third of the market is up for grabs.
In a recent survey, 85% of CMOs agreed that being able to make data-driven decisions is a critical competitive advantage. Yet, most CMOs today also happen to be drowning in marketing data.
Worldpay for Platforms offers embedded payment capabilities for software providers. Here’s why payment firms are targeting this group.
Network security on high alert: Security spending is rising as cyber threats and ransomware become more sophisticated. SMBs are most vulnerable yet most likely to cut expenses.