Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Enterprise genAI spending surges 130% YoY, fueling AI innovation

The news: Generative AI (genAI) has become essential to US enterprises, which marked a 130% YoY spending increase in 2024, per a recent study of 800 senior business leaders by AI at Wharton and GBK Collective.

It’s the latest indicator of widespread AI adoption as startups and Big Tech companies continue to innovate AI business use cases. Enterprise spending on AI solutions is expected to surge to $151 billion worldwide by 2027 from $19.4 billion in 2023, per IDC.

Why it’s worth watching: The study revealed that AI adoption doubled YoY in 2024 and that 72% of firms plan further AI expansion in 2025. AI companies are responding by productizing genAI agents for specific business use cases.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account