Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.
Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.
The Movie Gen partnership’s early feedback highlights both creative promise and fears of AI replacing human filmmakers.
Instagram integrates with Spotify: Users can now save songs from Reels directly to their Spotify library.
The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent EMARKETER webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,” our analyst Ross Bones explained the top trends in CTV viewership and ad spend.
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
Despite soaring profits, it continues layoffs to streamline operations in key divisions like WhatsApp and Instagram.
"Joker" sequel flops: Warner Bros. faces $150M to $200M loss as film falls short of expectations.
The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.
Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.
Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.
The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.
TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.
Virtual platforms offer brands valuable insights: Roblox activations generate significant consumer engagement and real-world revenues.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.
In a first for the Super Bowl, there will be two Spanish broadcasts: NBCU and Fox are sharing Spanish-language rights as marketers pay more heed to Hispanic consumers.
LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.
On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.
The ad industry responds to the FTC’s call for regulation: Ad groups have had a heavy hand in shaping US privacy regulation, but bigger changes loom.