Instead of casting a wide net on social platforms and pursuing the creators with the highest follower accounts, marketers are now more focused on resonating with the right audience.
In 2025, there will be a stronger focus on performance marketing as advertisers seek to prove their efforts are worth the investment.
This natural disaster could cost more than any in US history, raising profitability questions.
India’s weak consumer purchasing power: The country’s slowing economic momentum presents a challenge for retailers and brands relying on the market for growth.
Kantar Media is sold for $1 billion as measurement heats up: Private equity sees a big opportunity in the rapidly changing landscape.
Kohl’s new CEO faces a tough challenge: The department store’s sales have declined for 11 consecutive quarters as it struggled to attract new shoppers without alienating long-standing customers.
Instagram is looking more and more like TikTok: The company is launching a video editing app, Edits, which is strikingly similar to TikTok’s CapCut.
Trump’s first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration’s sights, other tariffs are up in the air.
Now that Trump is in office again, crypto regulations could boost crypto ownership and payments momentum—slowly
A rewards integration coming later this year could make Synchrony a more attractive co-brand partner
The rule, which regulates payment apps like banks, is already on shaky ground given the CFPB is about to be overhauled under Trump
Some advertisers’ budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok’s brief shutdown and Meta’s moderation changes.
Lina Khan’s FTC sued Pepsi in final bid to shape antitrust enforcement: But that Hail Mary pass will likely fall short amid pushback from her successor.
Friend delays its AI pendant release and drops chatbot platform, betting on product refinement as it navigates resource constraints.
Cancer patients are getting younger: Healthcare marketers can make preventive screening guidance less complicated for patients. We explore how.
Trump signs order for the US to leave the World Health Organization: The decision could turn into a public health nightmare for the US, while also impeding health initiatives worldwide.
CMS unveils list of drugs for the next round of Medicare price negotiations: Drugmakers’ efforts to win over the Trump administration could amend the process in their favor—up to a certain point.
People want (and expect) creators to speak about politics. Many, however, drew a line between paid and unpaid political content.