Leveraging over 90% of sales data, Target's innovative use of first-party information through its Circle program and Roundel network is redefining how brands connect with consumers. Explore the transformative power of data in crafting personalized shopping experiences that resonate and drive loyalty.
Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.
Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.
US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.
Consumers keep splurging on their pets: That’s why Amazon is hosting a pet sale and other companies are rolling out niche offerings ranging from stress-relief chews to an airline for dogs.
Around $84 billion in digital ad spend was lost to fraud last year, according to Juniper Research. That number will more than double by 2028, reaching $172 billion. Some 22% of US digital media experts consider digital video to be one of the media types most vulnerable to fraud, per a study from Integral Ad Science and YouGov. But connected TV (CTV) has an advantage over other digital ad publishers.
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”
FAST viewership skyrocketed from 2019 to 2021. Now that these services are relatively mainstream, growth has settled down. But FAST remains one of the top-growing subcategories within the OTT ecosystem.
Aldi retrofitted an existing store with checkout-free technology: The retailer wants to see if the frictionless shopping experience clicks with shoppers.
Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
Discounts are the leading reason consumers currently participate in a loyalty or reward program, cited by 48% of US adults, according to October 2023 data from Merkle.
Generative AI is yet to have a profound impact on media plans and marketing workflow. “The promise of genAI is to ultimately achieve a digital dream state of advertising…where the right message reaches the right consumer on the right platform at the right time,” our analyst Max Willens said on an episode of the “Behind the Numbers” podcast. “But right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out … We’re a ways away.”
Criteo’s layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.
BNPL is still a small retail payments player. While 73% of US consumers said they’d heard of BNPL in 2022, just 5.8% said they’d used it at least once over a 30-day period. US BNPL value will hit $80.77 billion in 2024, per our forecast—just 1.1% of total US retail sales.
But the data suggests a full credit card recovery will likely take longer than expected
To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.
More subscription video streaming services are pushing advertising. At the same time, free ad-supported streamers are gaining viewers. These developments provide advertisers with more options to find audiences.
JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction—Chase is not a retailer. But because it’s monetizing purchase data, Chase Media Solutions operates a lot like an RMN.
A quarter of US shoppers are influenced to buy products via ads on retailers’ websites, according to new research from Intellias, as reported by Search Engine Land. This is compared with just 13% of consumers who are influenced by ads on third-party marketplaces and 14% who buy after seeing social media ads.