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Pharmacy deserts increase across the US, mostly in rural areas: More pharmacy closures are expected, which means medication access for many patients will worsen before it improves.

On today’s podcast episode, we discuss how virality is being redefined, how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

Nearly half (48.0%) of US digital shoppers want to see AI-driven customer service quality improved or added on ecommerce sites, per a February 2025 survey from Cint and Omnisend.

This week, beauty buyers take action on texts, influencers have indirect influence, and podcast fandoms benefit brands.

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

Issuers can capitalize on the 46% of users who proactively seek out deals with their cards

Influencers are advising people to take their money from banks and deposit it with a credit union.

The partnership will help Affirm compete with rival Klarna, which already has a large European presence

Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.

Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.

Growing in new markets can offset potential losses from increasing POS competition

Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.

Wayfair to open a 150,000-square-foot store in Atlanta: The retailer’s physical stores act as three-dimensional billboards, driving sales by keeping the brand front-of-mind.

This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.

Nurses are still in short supply: There are efforts to improve nurse satisfaction. But more nurses are quitting than being hired, and patients’ trust in quality of care is at risk.

Weight loss drug ads are prevalent on digital media: But these ads are often misleading, and younger consumers are particularly at risk of falling for deceptive weight loss drug offerings.

Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.