February 1, 2022

Importance of Select Retail Media Network Attributes According to US Consumer Goods Advertisers, Nov 2021 (% of respondents)


Data is from the Insider Intelligence report titled "Retail Media Networks Perception Benchmark 2022." Insider Intelligence surveyed 145 US respondents between October 13 and November 29, 2021, to gauge B2B level advertisers' preferences and the value they place on 13 most important criteria when they are deciding which retail media networks to use for advertising. Respondents to the online survey were consumer goods advertisers who are at least manager-level with knowledge of digital ad placement/ad buying and advertising agencies. The data of this online survey were collected via Insider Intelligence's client database as well as third-party sample providers. The margin of error was ±8 percentage points at the 95% confidence level.