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October 1, 2021

US Fashion Digital Resale Marketplace Buyers, 2021-2025 (millions and % of digital buyers)

Note

Fashion digital resale platforms are dedicated to the sale of secondhand apparel, accessories, or footwear and the sales format can range from consignment, direct sales, or peer-to-peer. Examples of these digital platforms include Depop, Poshmark, StockX, The RealReal, thredUP, etc. This also ... includes retailer-run or brand-run platforms established solely for the sale of secondhand apparel (e.g., Eileen Fisher's Renew, Lululemon's Like New, Urban Outfitters' Nuuly Thrift, etc.). However, this definition excludes secondhand purchases via social media (e.g., Facebook Marketplace, Instagram), Craigslist, eBay, or at physical retail locations, such as consignment, donation, or thrift stores.More

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.