May 6, 2021

How Often Do US Podcast Listeners Skip Ads in Podcasts They Regularly Listen to? (% of respondents, Feb 2021)


Data was provided to Insider Intelligence by Jacobs Media.


Data is from the May 2021 Jacobs Media "Techsurvey 2021." 42,224 radio listeners ages 18+ in North America were surveyed online during January 5-February 7, 2021. The survey utilized the listener databases of 470 commercial radio stations. Some responses were gathered via station websites and social networking pages. Jacobs Media is a media and digital consulting firm.