October 28, 2020

Do the Companies of US Marketers and Agencies Require Media Partners to Use Pre-Approved Measurement Tools? (% of respondents, July 2020)

Note

Data was provided to eMarketer by Advertiser Perceptions.

Methodology

Data is from an October 2020 Advertiser Perceptions report titled "Measurement 2020." 200 US marketers and agencies were surveyed during July 6-14, 2020. Respondents were contacts from the Advertiser Perceptions Ad Pros proprietary community and trusted third-party partners as needed and were involved in decision-making for paid advertising with a total ad spending in the next 12 months minimum of $5 million, were very/somewhat involved in and used measurement/analytics or ad effectiveness research in the past 6 months, and used specific measurement/research tools to optimize media campaigns in the past 6 months.