January 29, 2020

Biggest Challenges for US Marketing Professionals Implementing Account-Based Marketing, by Level of Implementation, Oct 2019 (% of respondents in each group)


Chart shows the biggest challenges facing US marketers to implementing an account-based marketing program. Challenges, broken down by stages of program development, include difficulty measuring and reporting, building out accounts and contact data, moving away from lead-based metrics, and aligning ... sales and marketing teams among others. More