April 24, 2019

Brands in Europe that Agree They Have Increased Their Programmatic Spending Post-GDPR, March 2019 (% of respondents, by country)


This survey asked brands in France, Germany, Italy, Spain and the UK about the impact of GDPR on programmatic spending.


Data is from the April 2019 Interactive Advertising Bureau (IAB) report titled "France Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions" sponsored by IAB Data Center of Excellence and Accenture Interactive. 950 media decision-makers in Europe were surveyed by Ipsos MORI Omnibus during March 2019. All were qualified as involved in making digital, mobile, radio, print media decisions and/or television.