March 5, 2019

Attitudes Toward Influencer Fraud Among US Influencer Marketers, Feb 2019 (% of respondents)


US Influencer marketers who have a process to vet influencers with bots and fake followers, work with fraud detection partners, work with influencers who may have fake followers, believe that social platforms need to do more to combat fraud, and think influencer fraud is overblown.