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February 27, 2018

Share of Websites Worldwide that Have Implemented Ads.txt, Sep 18, 2017-Feb 26, 2018 (% of total)

Note

Data was provided to eMarketer by Pixalate.

Methodology

Data is from February 2018 Pixalate data as cited in company blog. Data is based on more than 7.5 million domains analyzed utilizing proprietary analytics tools during September 18, 2017-February 26, 2018. These domains were measured weekly to identify sites that have ads.txt files implemented. The information is reflective of root domains only, and duplicates were removed from subdomain ads.txt files. Pixalate is a fraud protection and data intelligence platform.

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Cleaning Up the Digital Media Supply Chain Ads.txt Errors Plague 16% of Publishers Ads.txt Adoption Continues Its Steady Growth Five Charts: The State of Programmatic Bidding

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Chart Title

Share of Websites Worldwide that Have Implemented Ads.txt, Sep 18, 2017-Feb 26, 2018 (% of total)

Publication Date

February 27, 2018

Sources

Featured In

Cleaning Up the Digital Media Supply Chain Ads.txt Errors Plague 16% of Publishers Ads.txt Adoption Continues Its Steady Growth Five Charts: The State of Programmatic Bidding

Topics

Programmatic Advertising

Worldwide

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