Share of Websites Worldwide that Have Implemented Ads.txt, Sep 18, 2017-Feb 26, 2018 (% of total)
Data was provided to eMarketer by Pixalate.
Data is from February 2018 Pixalate data as cited in company blog. Data is based on more than 7.5 million domains analyzed utilizing proprietary analytics tools during September 18, 2017-February 26, 2018. These domains were measured weekly to identify sites that have ads.txt files implemented. The information is reflective of root domains only, and duplicates were removed from subdomain ads.txt files. Pixalate is a fraud protection and data intelligence platform.