February 2, 2018

Mobile Location-Based Ads in North America, by Accuracy of Location, Q4 2014-Q4 2017 (% of total)


Less than a third of mobile location-based ads are hyperlocal in Q4 2017 (accurate within 100 meters). Since 2014, the percentage of hyperlocal mobile ads has decreased while percentages of regional and multiregional mobile ads have seen an increasing trend.