As advertisers become more selective, commerce media partners must show what they can deliver beyond audience reach and first-party data. Commerce media networks have spent years building advertising businesses around their access to shoppers and purchase data. Now, with more networks competing for budgets, advertisers want to know what that access is actually worth.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientPrime members generate twice the average revenues per user, giving banks a new reason to worry.
The steady growth of out-of-home (OOH) and rapid expansion of digital out-of-home (DOOH) is enhancing the way retailers and brands influence consumers out in the physical world.
Pharma marketers should prioritize treatment continuity by addressing practical barriers to medication access.
Some 40% of shoppers are comfortable with brands using AI to personalize direct mail offers to their interests, the top use, but only 29% say the same about AI-made images of people, according to a September report from Lob.
In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue by 2030? And how will the company address the potential effects of ChatGPT on young people? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Consumer Insights Analyst Paola Flores-Marquez for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The platform is courting marketers as it shifts its value to monetizing engagement.
For most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
Higher feed engagement gives B2B and consumer brands new ways to build awareness through credible industry voices.
Some 40.8% of Amazon Prime subscribers bought household supplies digitally in the past month, nearly double the 22.7% of nonsubscribers, according to a September survey from Bizrate Insights and EMARKETER.