The retailer is looking to make early inroads with younger consumers.
Job fears hit lower-income consumers hardest, making retail demand more uneven.
Targeting consumers trying to finance groceries and bills, Zip underscores the BNPL use divide.
Affirm’s success with card adoption and promotions was tempered by rising delinquencies and charge-offs
As the fastest growing demo in the US, Wells can pick up serious deposits with an engaged base.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
Legal scrutiny, rising rivals, and fading China relevance are testing its turnaround.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.
Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.
The jeweler aims to protect margins and reduce reliance on a single volatile metal.
The issuer targets new consumers with rewards tied to account balances.
The music giant will benefit from Checkout.com’s AI tools to boost payment efficiency.
The company expects capital expenditures to run to $200 billion in 2026 as it looks to keep pace with competitors and demand.
44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.
Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.
Ralph Lauren and Coach proved brand building can fuel growth even as demand stays selective.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
Visa and Main will inject capital, tools, and additional resources for small businesses’ success.