On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.
Earlier this month, for the second time in seven years, Claire’s filed for bankruptcy. The retailer will avoid complete collapse by selling most of its North American business to private equity firm Ames Watson, but its ongoing struggles serve as a cautionary tale. Marketing tactics alone cannot keep a brand afloat without a cohesive strategy—one that unites product, customer experience, and cultural relevance.
The insight: Retail buyers are leaning on AI and earlier ordering to prepare for a highly uncertain holiday season, according to a new survey by Deloitte. Our take: Suppliers have done what they can to ensure shelves are stocked this holiday season. But that may not be enough to tempt wary shoppers: We expect holiday sales growth to decelerate sharply to 1.2% this year as tariffs test buying behaviors and weigh on confidence.
The news: FundCanna launched B2B buy now, pay later (BNPL) platform ReadyPaid to address the cannabis industry’s endemic cash-flow problem. Our take: Alternative financing pairing well with an alternative industry comes as no shock. If cannabis is finally descheduled by the federal government—or at least reclassified, as President Donald Trump has considered—ReadyPaid will have a harder time competing against traditional banks that likely will openly service weed-related business without regulatory threats.
The news: The State of Wyoming debuted its Frontier Stable Token (FRNT) across seven blockchains in partnership with LayerZero. Our take: While stablecoins were originally framed as a faster and cheaper alternative to traditional payment methods, the crowding field of available tokens—coupled with their limited acceptance networks—appears to create more transaction disruption than streamlining.
Estée Lauder posted a wider quarterly loss as sales slumped and warned that tariffs could reduce earnings by about $100 million over the next year. Estée Lauder is taking necessary steps to turn around its business—focusing on product innovation, cutting costs, and broadening its customer reach—but it will be tough given intense competition in the beauty market. With key rival L’Oreal gaining US momentum and newer brands emerging, Estée Lauder must accelerate product innovation, reduce reliance on discounting, rebuild momentum in China, and take other steps to win new customers, or risk ceding more ground in the longer term.
The news: American Express bolstered its array of hotels and resorts for Platinum members ahead of its much-anticipated Platinum refresh. The credit card company also debuted exclusive Amex experiences at the US Open Tennis Championship this week. Our take: Expanding its resort collection can help Amex cement its dominance in the premium travel card space. Its lineup at the US Open signals the power of experiential rewards, which craft a unique, memorable experience for members that extends beyond cash or material incentives—a clever way to distinguish itself from rivals like the Chase Sapphire Reserve.
The news: Mastercard has awarded WPP Media its $180 million media account after ending its relationship with Dentsu-owned Carat. Our take: WPP Media’s previous with PayPal may give insight into the type of media it might produce for Mastercard. As the creative firm behind the “Venmo Everything” campaign and the Will Ferrell-fronted PayPal Pay Later campaign, Mastercard’s new promos likely will feature zeitgeisty and generationally buzzy celebrities to target younger demographics.
As card demand contracts and consumers pay down debt, banks may be sidelining spend-ready customers before stagflation takes hold.
The finding: More than 1 in 3 Americans (36%) name alcohol as their go‑to restaurant drink, just ahead of soda (29%) and water (21%), per a July Harris Poll. Nearly 70% of recent diners ordered at least one alcoholic beverage, per Harris. Our take: Alcohol remains a top choice, but nonalcoholic options command the bulk of orders. Restaurants should tailor their beverage programs by guest profile and occasion—showcasing premium, adult‑centric cocktails for millennials and Gen X, while expanding on‑trend, flavorful NA and low‑ABV offerings to engage Gen Z and health‑conscious diners.
Retailers have built lucrative revenue streams from retail media networks (RMNs), leveraging on-site ad inventory and first-party transaction data. As the potential grows for consumers to shop through AI agents instead of retailer sites or apps, those data streams and ad surfaces are at risk.
Only 40% of US retail media networks (RMNs) offer self-service sales data, according to Q2 data from Mars United Commerce.
The trend: Brands are ramping up legal action over perceived infringements of their intellectual property. Our take: With brand loyalty ebbing as price concerns take priority, more companies are leaning on the law to keep rivals from undercutting their business. But there are limits: Ecommerce marketplaces like Amazon, Walmart, Temu, and Shein are crammed to the gills with dupes that are incredibly difficult to crack down on. While companies should protect their IP wherever possible, they also need to make clear to shoppers why their products are better than knockoff versions—and why they’re worth full price.
Execution missteps remain a stubborn issue in grocery retail. Nearly half (48%) of shoppers have encountered pricing mismatches or promotional errors at checkout—a frequent frustration that quietly undermines trust, per a consumer survey commissioned by store intelligence provider Simbe. At a time when brand loyalty is waning, strong execution and a seamless in-store experience can be a powerful competitive advantage.
On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon’s AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.
Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth.
Gen X consumers will spend $15.2 trillion worldwide this year, the highest of any generation, according to NielsenIQ.
The news: Cardholders who pay an annual fee report higher satisfaction with their financial product than those carrying no-fee cards, per J.D. Power’s US Credit Card Customer Satisfaction Study. Our take: Chasing too quickly after the most premium cardholders risks disenchanting young, upwardly mobile professionals in the millennial and Gen Z cohorts. If these elite cards want cardholders who can grow across their financial lifetimes with their products, they need to avoid hollowing out the middle between their elite and entry-level cards.
The news: Stripe is developing a blockchain called Tempo with crypto venture capitalist Paradigm, per an exclusive from Fortune. Our take: Even after the completion of its ecosystem, Stripe still faces steep competition with a crowd of existing public and private blockchain networks.
The news: The American Bankers Association, the Bank Policy Institute, and Consumer Bankers Association defended their decisions to charge fees to fintechs in a letter responding to the Financial Technology Association’s recent plea to protect Section 1033. Our take: Banks are in lock-step marching toward undoing Section 1033. As competing trade groups make appeals to President Donald Trump—whose own family has expressed support for the open banking rule—fintechs need to prepare for a post-1033 world.