Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Retail & Ecommerce

If the deal is terminated, one of the largest retail portfolios could turn into an industry-leading digital innovation opportunity.

Albertsons’ earnings beat expectations as debate over its acquisition by Kroger rages on: A wave of antitrust concerns from consumers, employees, suppliers, and government officials is putting the deal in doubt.

Apple’s MacBook mostly dodged holiday weakness a few quarters ago, but shipments fell 40.5% compared to the first three months of 2022. This trend could continue throughout the year.

Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.

On today's episode, in our "Retail Me This, Retail Me That" segment, we conduct a physical examination of the US retail space: what do our new forecasts tell us, which categories are leading the charge (or struggling), and how is the banking debacle weighing on consumers purchasing decisions? Then for "Pop-Up Rankings," we rank the top four symptoms to pay attention to over the coming months. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

In the US, just 18% of adults say they’ve used livestream and video ecommerce, according to an October 2022 Insider Intelligence survey with Bizrate Insights. Brands shouldn’t shy away from livestream shopping in the US, but they need to be intentional about how they implement it.

Many of the pandemic-era rewards used to entice credit card spending could prove costly for issuers this year.

Authenticity matters in ads: Some underrepresented groups are less pleased with their depiction in advertisements.

Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.

Few US merchants are selling goods on TikTok Shop: Many are reluctant to invest time and resources in the platform given the widespread speculation that it will be banned or sold.

While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth

Its falling valuation and tapering growth show that payment firms must work harder to build volume and attract customers.

New app makes a play for Gen Z: As TikTok teeters on the verge of a ban in the US, Zigazoo is one social media app that is vying for market share.

Resale is ultimately better for the environment, but consumers tend to cite savings—not sustainability—as the most important reason for purchasing used goods.

Warehouse inventory levels remain a significant hurdle for many retailers: While there’s progress, only 36% of supply chain managers expect inventories to return to normal this year.

According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.

Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.

It’s trying to mitigate the growing threat that card networks face at the online point-of-sale from open banking.

A year in, Buy with Prime is struggling to attract retailers: Opposition from Shopify and UX limitations are keeping merchants away, despite the opportunity to reach Amazon Prime users.

On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.