The European Court of Justice ruled that Meta and other platforms can’t use sensitive personal data for ads, a move that challenges current adtech business models.
Made for advertising sites still claim 13% of programmatic ad spend: Despite major efforts from exchanges, the MFA problem still hasn’t been solved.
As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.
Most industries leaning into social advertising are targeting younger audiences with offers for products with low price points.
Pinterest launches AI-powered tools: Advertisers can now create engaging visuals and reduce costs, aligning with industry-wide shifts toward generative AI solutions.
Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.
Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.
Ad spending projects to hold strong in healthcare and pharma: Here’s why health and pharma marketers are prioritizing some media channels over others.
FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.
Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.
CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.
Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.
CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.
Nearly every industry vertical we track outperformed our spending expectations last year, and most will see growth accelerate in 2024.
Google’s tough year of regulation gets tougher: The EU is reportedly planning to penalize Alphabet for Google’s favoritism in search results.
LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.
X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.
Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.
Streaming investments drive Paramount’s layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.
Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.