Sports discussions see growth on Threads: The shift indicates that the platform could be closer to outpacing X than initially thought.
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
Tariff escalation heightens recession fears: EMARKETER's forecasting team analyzes the economic disruption from Trump’s new trade policies.
AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.
The tool turns prompts into deployable software, opening doors for marketers and small teams, but human oversight is still necessary to avoid risky code.
E.l.f. Beauty has built its brand on democratizing access to beauty products by maintaining affordability in an increasingly expensive market, as well as creating a company culture that values diversity and disruption. This prioritization of diversity stands out as other brands like Target and Walmart roll back diversity, equity, and inclusion initiatives.
On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.
“A Minecraft Movie” exceeds box office expectations: The release comes at a much-needed time for Warner Bros. Discovery.
Meta enters the next-gen model arena with high-performing tools and questionable benchmarking practices, forcing marketers to vet solutions amid a haze of hype.
The impacts of the Trump Administration’s new tariffs are already rippling through global supply chains and consumer markets. "US retailers should be dusting off their inflation playbooks and brace for erratic shifts in spending patterns," warned our analyst Blake Droesch.
Trump’s tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.
A popular influencer has recommended drastic changes in daily spending.
WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.
With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech’s next wave, even as regulators circle.
Healthcare companies slashed marketing budgets in 2024: This points to lower spending, but also more efficiency as companies move from traditional expensive TV plans to more targeted TV, digital, and social media.
China’s retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions—if consumers still bite.
Apple News’ “abysmal” ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.
Meta, TikTok, and X in hot legal water: The platforms are facing suits in the US and EU that could have implications for how advertisers invest.
On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.
As the ban deadline nears, creators are diversifying fast—but juggling platforms with different audiences and monetization tools poses operational hurdles.