Can Tubi break into a tight UK streaming market? The Fox-owned service launched in the UK last week hoping to capitalize on a turn toward cheaper streaming options.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.
Over half (52%) of CEOs worldwide expect generative AI to achieve efficiency and cost savings next year, according to an April 2024 survey from IBM Institute for Business Value (IBV) conducted by Oxford Economics.
Retail marketers should focus on brand marketing to combat consumers’ desire for value. That was the main theme from General Mills, Nike, Levi’s, and more brands’ recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.
Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.
On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.
72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don’t allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.
CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.
Customer-centric banking organizes products around a specific customer goal or life stage, rather than discretely packaging products.
Quieter Vidcon spotlights maturing creator economy: Growing sector turns focus to scaling up and revenue diversification.
On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.
WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.
For several years in a row, the four largest US P&C insurers have cut ad spending, leading to a steady decline in TV ad impressions.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?