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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Advertising & Marketing

Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.

FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.

Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

As the data privacy landscape shifts, it’s become increasingly difficult for retailers to collect and manage customer data.

Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.

Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.

Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.

China eases COVID-19 mandates: Restrictions are lifting as Beijing softens its stance on zero-COVID, but uneven implementation, worker shortages, and production migration could prolong economic recovery.

New technologies and expectations are changing the way businesses build relationships with customers. Learn how you can navigate today’s uncharted waters by focusing on the major marketing trends identified by Salesforce’s latest “State of Marketing” report.

Security incident breaks Rackspace hosted email: Loss of access to emails exposes the fragility of relying on cloud providers to handle and protect businesses data. Backspace’s failure could cost customers millions.

With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out

Google Topics, the company’s alternative to third-party cookies, saw a 71% year-over-year increase in testing by marketers and publishers worldwide as of September, the strongest growth among the identity solutions evaluated by Lotame. Testing of authenticated, email-based solutions increased by 67%.

On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.

US chip production accelerated by uncertainty in China: TSMC is fast-tracking plans to ramp up to 4-nanometer chips and will build an additional fab in Arizona. The tech gap between the US and China widens.

On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.

It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.

We project over half of the US population will be watching content from at least one ad-supported streaming service monthly by 2026, up from 41.8% in 2022.

The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.