Advertising & Marketing


Three in four US marketers say that ad blocking will have a negative effect on the programmatic advertising ecosystem, according to February 2016 research. But some actually think the impact will be a good one.

Three in four internet users in Belgium say they used a laptop last year, a modest gain from the 73.5% who say they did in 2014. The devices were also the most popular—aside from traditional TV sets—for viewing video.

Most internet users know that ads allow publishers to provide free content. Yet a majority of those online would rather block ads than pay for an ad-free experience.

According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each.

Though US internet users are interested in virtual reality and experiencing different types of content via the technology, February 2016 research found that most users worldwide are not interested in purchasing a VR headset.

Internet usage is higher in China among men than among women, according to our latest forecast of internet usage around the world. And, in turn, men outnumber women in the digital population of the country.

Though the internet of things (IoT) is still in its early stages, it has significant potential for the financial services sector. By building on early success with mobile technology, banks, insurers, payments companies and other financial firms are experimenting with ways to streamline their operations, reduce risk and create more valuable experiences for their customers.

With more than 20 years in the industry at companies such as Yahoo, ValueClick and Wal-Mart, Pete LaFond brings a strong, unique background to programmatic advertising and audience targeting platform TruSignal. LaFond spoke with eMarketer about programmatic advertising in the addressable TV space—a small-scale but emerging area that packs massive potential for bringing greater efficiency to TV advertising.

In the UK and US, about a quarter of smartphone users have installed an ad blocking app on their device, while in France, about 30% of all internet users use ad blockers.

African nations have some of the highest gender gaps in digital access and smartphone ownership, according to a February 2016 report. Even where overall access is very low, men are more likely than women to be online.

Whether it’s monitoring the supply chain, tracking and managing inventory, delivering personalized promotions, or enabling ecommerce from new environments, the retail internet of things (IoT) is ushering in an era in which “smart” things can seamlessly collect, share and analyze real-time data.

While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.

The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?

Mobile devices have helped bring the internet and digital media to more people in China than ever before. But 2015 research suggests that users in the country are less receptive to mobile video ads than their counterparts around the world.

While the internet of things (IoT) is changing the automotive industry, most young US internet users still prefer a traditional car to a self-driving vehicle, according to October 2015 research.

The retailers that see the most success on Facebook have better interaction rates than the leaders of any other industry, according to 2015 research. But the average retailer with a Facebook presence is doing notably worse—and worse than other verticals.

Nearly eight in 10 US retail executives say producing live streaming video events creates more authentic interaction with audiences, according to January 2016 research.

Q4 2015 digital display ad viewability rates in France were the highest for any quarter that year, according to a February 2016 report. They also beat viewability rates in several similar markets.

The two core areas of digital video monetization, advertising and subscriptions, remain on aggressive growth trajectories. Revenue in the US is up across the board and forecasts call for continued increases.

Digital ad spending will surpass TV next year, eMarketer estimates. And according to February 2016 research, US ad agency professionals say their clients are interested in digital advertising more than last year.