67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.
Google announced late Tuesday that it is delaying the deprecation of third-party cookies once again, extending the deadline that was originally set for 2022. While many marketers were breathing a little easier following the decision, “this is NOT a reprieve,” said our analyst Evelyn Mitchell-Wolf. “The industry just has more time to reach the finish line. Let’s not squander it.” Here are four important takeaways from the delay.
The end of third-party cookies signals a new era for audience targeting, pushing marketers to reimagine segmentation strategies from the ground up. Learn how industry leaders are adapting, using insights based on behavior, preferences, and interactions to forge deeper connections with consumers.
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.
Google announced that it will not complete third-party deprecation during the second half of Q4 2024 as originally planned.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Interest in non-legacy currencies is up slightly, but 58% of US advertisers say they still need to learn more about them before putting them into action, according to an April 2024 survey from iSpot.tv.
US digital ad spend will cross $300 billion for the first time this year, per our March 2024 forecast. That’s good news for advertisers, but it also means it’s harder to stand out. While exposing consumers to a brand multiple times across channels is vital to brand awareness, hitting consumers with the same creative over and over again or bombarding them with emails and text messages can hurt marketing impact. Here are five key stats on marketing fatigue across connected TV (CTV), email, and messaging.
On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Here’s a closer look at how brands and marketers are focusing on sustainability in 2024.
UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn’t hold up to regulatory standards, dealing a blow to its rollout.
Regional banks are holding out for lower interest rates to spur loan demand and alleviate deposit costs.
Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.
On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International. Here are three missteps brands have made with AI and content creation and what brands can learn from them.
The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.