Reddit excels in user engagement, influencing purchases: Ad spend is low, but the platform holds high-value potential for quality-focused advertisers.
Advertisers seek dismissal of X boycott lawsuit: Regardless of the outcome, X still needs to prove itself as a viable channel for advertisers.
US-UK trade deal eases barriers across key sectors: Our FAQ explains how the pact may benefit exporters and affect economic growth.
Eurovision shows the importance of branding and timing: The music competition had notable brand activations with lessons to impart.
Google will make Gemini the default interface across Android, Pixel, Google TV, and Wear OS—turning AI into the operating system, not just a feature.
With 200,000 paid users and built-in workflows, Slack gives Salesforce’s Agentforce the scale and context to challenge Microsoft Copilot’s floundering adoption.
On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.
On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.
Measurement should do more than recap results—it should help guide your next move. By aligning metrics with true campaign goals, marketers can turn insights into smarter decisions and create space for long-term growth.
This generation cares deeply about a brand’s values, and its history with these values.
Up to half of their user base faces lockout as Asia-Pacific governments impose child safety laws that may set a global precedent for platform governance
Charter Communications and Cox will merge: Though the deal could face regulatory scrutiny, it promises to revitalize the ad landscape, if successful.
YouTube introduces new offerings for ads, podcasts: The platform aims to highlight its ability to reach audiences with unmatched versatile content options.
DoubleVerify sues Adalytics for alleged defamatory statements: The case underscores rising tension between ad verification firms and watchdog groups.
Walmart will raise prices soon to offset “too high” tariffs: Even with the reduction in China duties, the cost is too much for the retailer and its suppliers to absorb.
layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.
Now offering massages, art tours, and more without a home booking, Airbnb is turning into a full-service travel platform with a trove of first-party data.
New research shows clusters of AI agents evolve social norms and roles on their own, mimicking human behavior and raising fresh concerns about bias