Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.
Digital live sports viewers have surpassed traditional pay TV live sports viewers in the US, per EMARKETER forecast. This trend will continue next year, when 114.1 million people will watch sports via digital while 82.0 million will watch via TV.
Fox sells out Super Bowl ad space for $7 million each: The cost of a Super Bowl ad climbs each year, but so does ROI.
Fox Corp. Q3 fueled by political ads and Tubi growth: Live sports and news strategy drives gains, with digital ads growing.
Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.
105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.
On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.
The number of women’s live sports viewers has grown tremendously. This year, more than double the number of people will watch women’s sports monthly than in 2022.
Fox boosts ad tech capabilities: New ad sales team focuses on data-driven solutions to optimize ROI for advertisers.
Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.
Auto spent big on TV ads in Q3: Football and The Olympics reversed quarter after quarter of spending slumps from a one-time legacy stalwart.
In a first for the Super Bowl, there will be two Spanish broadcasts: NBCU and Fox are sharing Spanish-language rights as marketers pay more heed to Hispanic consumers.
Amazon’s $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.
Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.
Peacock soars but has catching up to do: Olympics gave the streamer its best month ever in August, but viewership was still dwarfed by Netflix and YouTube.