Humana, CVS battle for Cano Health: We unpack why the two companies are going after primary care disruptor Cano, and posit which player might have the upper hand.
Apple replaces Pepsi as the Super Bowl Halftime Show sponsor: As it goes back and forth on a $2.5 billion Sunday Night Football deal, Apple is stepping up to the pop culture plate.
The ad industry is slowing down, but political spending isn’t: Advertising ahead of the elections is skyrocketing, despite 2022 not being a presidential election year.
Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.
In a recent survey, 85% of CMOs agreed that being able to make data-driven decisions is a critical competitive advantage. Yet, most CMOs today also happen to be drowning in marketing data.
Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.
Reducing the need to rely on third-party partners minimizes risk for Stash and creates value if it’s acquired.
Affirm can maintain its market lead by working with the country’s largest etailer, and Amazon can use a growing payment method to avoid bleeding customers to rivals.
As Facebook, YouTube, and Instagram chase TikTok’s success in cornering short-form video, the race underscores just how important video has become as a marketing channel.
Insider Intelligence spoke with Kate Biancamano, director of events and experiential marketing at Sephora, about expanding the beauty brand’s offerings into the virtual world.
Home goods retailers feel the ripple effects of the housing recession: As the housing market slows, so does consumer spending on home-related items such as appliances and furniture.
On today's episode, we discuss why we are heading towards fewer video streaming platforms, what this means for consumers and what this means for advertisers. "In Other News," we talk about what to make of a few positive economic indicators and whether BeReal is about to be copycatted out of existence. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Meta and Google are laying off staff in a curious manner: It’s not en masse, and it’s quieter than usual—but it’s still happening.
In the US, 52% of Facebook users reported seeing more ads on the social network, while nearly half of YouTube and Instagram users said the same of their respective platforms. Across the social platforms we studied, less than 10% of users felt ad load had decreased.
Smartwatches and fitness trackers face slump: Rising inflation, economic uncertainty, and slowing innovation are ending pandemic-era hyper-growth as the segment matures.
Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.
YouTube is toying with its ad strategy. The platform is beefing up Shorts by including ads; it tested users’ ad tolerance by running as many as 10 unskippable ads before videos. The experiment has been a headache for users, but the central question isn't new: How many ads and ad breaks will users put up with?
The initiative, launched by Zopa Bank and ClearScore, aims to help UK consumers make better financial choices.
It rolled out a simpler tech stack with UPI Lite and introduced credit card linking, which can aid its global expansion efforts.
Major advertising categories are pulling ad spending: August saw ad spend decrease for the third month in a row as the industry struggles to adapt to new standards.