Generative AI is revolutionizing marketing and advertising, allowing brands to create personalized and highly engaging content with unprecedented speed.
TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok’s days may be numbered.
Apple is banking on delayed AI features to drive iPhone 16 sales, but early production cuts and limited initial upgrades may weaken its market appeal
With its innovative, smaller AI models, Plumerai is taking on tech giants, aiming to corner the market with affordable, secure AI solutions that don’t need constant cloud connectivity.
US consumers overwhelmed by marketing content: 40% unsubscribe weekly, driven by frequent messaging and privacy concerns, raising questions about responsible data practices.
Temu, Pinduoduo anger Chinese sellers as push for lower prices and generous returns policies eat away at profits: That could complicate the former’s efforts to win over US merchants
Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.
Democratic lawmakers demand CPG companies stop engaging in shrinkflation: While the practice helped boost companies’ bottom lines, it carries a significant cost.
Walmart is unlikely to put Vizio data behind closed doors: A renewed measurement deal with Comscore could assuage concerns about signal loss.
Steinlauf steps down from WBD amid streaming pivot: His departure marks a key moment for Warner Bros. Discovery as it navigates the decline of linear TV and increasing competition in streaming.
Charter Spectrum now offers $65 worth of streaming services: While easy access to alternatives could accelerate churn, pay TV has little choice.
Luxury ecommerce is a tough place to play: That’s why Cartier owner Richemont is selling Yoox Net-A-Porter to Mytheresa—one of the few platforms that has found sustained success.
Meta’s Ray-Ban glasses can record and identify individuals, feeding AI models, but concerns grow over covert use and lack of transparency in public spaces.
As AI search tools like Perplexity drive massive referral traffic to sites like Forbes and The New York Times, publishers struggle with crawlers ignoring web-scraping blocks.
Some 44% of US executives have invested in responsible AI practices to holistically manage the risks involved with using the technology, according to an August 2024 report by PwC.
Amazon and Google are enhancing their visual search tools as consumers seek more seamless, intuitive ways to search for products online.
Facing increased pressure to achieve profitability, streaming services continue to raise prices and offer bundles. The hope is that bundles will limit subscription cancellations and attract new subscribers.
We expect Cyber Five retail ecommerce sales to grow 5.6% this year: A strong US economy bodes well for that crucial stretch, as well as the broader holiday season.
Though still in draft form, the new framework can help banks navigate the next steps for safely incorporating the technology.