One of the most common buzzwords in programmatic is transparency. It’s little wonder why—programmatic advertising involves a lot of moving parts and evolves quickly and constantly.
Advertisers use a different strategy on YouTube than on other digital video platforms. In Q1 2022, more than 40% of US video ads on the Alphabet-owned platform were post-rolls, and almost 30% were mid-roll ads. On other video platforms, 97% played before video content.
Walmart’s profit warning signals tough times ahead for retailers: But Unilever and The Coca-Cola Co. reported strong earnings due to higher prices as CPGs continue to thrive.
Health systems huddle up on predictive medicine: We detail why large health systems like Mayo Clinic and Mercy are collaborating to advance disease detection.
The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.
Following the heels of Amazon’s biggest Prime Day ever, our Remaining Retail podcast team discussed what’s next for the retail giant.
The changing face of work: As companies face economic challenges, more are turning to fractional work and role-sharing to maintain their workforces and keep their brand images intact.
Google Cloud accelerates expansion: Overcoming a $3B loss in 2021, Google Cloud is coming to more regions in Latin America. Focusing on emerging economies could help it grab market share.
Skyrocketing fraud in the UK will likely lead to repayment requirements. Banks want other firms to help.
The partnership will let brands launch digital co-branded cards that operate on Amex’s network and integrate Amex Offers and other perks.
Around the world, some 60% of consumer interactions with companies take place online. This figure has risen significantly since the onset of the pandemic, up from about 40% in 2019.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss TikTok's available shopping features, its advertising versus commerce priorities, and what brands should be doing on the platform. Then for "Pop-Up Rankings," we rank the top four TikTok communities driving commerce right now. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Patients still distrust Big Tech and health tech companies with their data: We unpack the implications around Big Tech health data access, Roe vs. Wade issues and healthcare literacy on the back of a new AMA survey.
EU tightens grip on Big Tech: Consumers will get sweeping data protection and sovereignty, while tech monoliths could be fined or banned unless they adhere to regulations.
The toy category seems to be immune from the struggles others are facing amid inflation, making it a perfect time for Toys R Us to stage a comeback.
The NFL’s streaming service is full of ifs and buts: Deals with other streamers complicate the league’s attempt to flex its viewership.
Netflix recently announced it's set to introduce an ad-supported tier. But what’s the lay of the ad-supported video-on-demand (AVOD) land in markets around the world? Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Matteo Ceurvels to discuss a few of the markets Netflix is looking to disrupt.
Stores are Target’s not-so-secret weapon: The retailer adds three new sortation centers to bolster its ecommerce strategy of using stores to handle online orders.