By 2025, nearly 60% of the US population and almost all social and communication apps users will be frequent augmented reality (AR) users, but brands are only just starting to recognize AR’s benefits.
See our latest industry KPIs for ecommerce.
Money no longer fun at Google: Sundar Pichai faces off with employees over budget cuts. As a recession looms and tech’s fun money evaporates, there are other ways to keep employees happy.
On this episode, we discuss neobanks’ primary revenue streams, their sustainability, and insights from Insider Intelligence's "US Banking Digital Trust Benchmark 2022" report. In “Story by Numbers,” we pick four numbers to tell the story of the growth and health of neobanks. And in “Inside Baseball,” we run through which neobank players are heading to the big leagues and which are destined for a life in the minors. Tune in to the discussion with host Rob Rubin and our analyst Tiffani Montez.
Shopify’s latest product launches promise to help calm the waters for cross-border selling, but it isn’t likely to be entirely smooth sailing. Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Carina Perkins to discuss the opportunities and threats to cross-border trading around the world.
Two green banking groups are going about cutting carbon emissions in very different ways.
The two co-brand Visa credit cards can help increase customer loyalty for Samsung and bolster Axis Bank’s market share.
After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.
For more than half of US social media users, a platform’s privacy and data practices are extremely impactful on their decision to engage with ads on that platform. Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
The people’s electric car: There aren’t any Teslas in India, but the country could be well on its way to EV adoption targets with Tata’s $10,000 Tiago subcompact.
Apple’s manufacturing shift from China: The iPhone maker is looking to India and Vietnam to manufacture its most profitable products—a sign that Apple’s long time reliance on China’s manufacturing could be coming to an end.
Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.
Privacy standards are changing under advertisers’ feet: Lawsuits from private citizens and the federal government show that a digital advertising reckoning is under way.
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
Podcasts go multilingual: As podcast listeners grow and become more diverse, demand for content in different languages is also picking up.
Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.
Increased funding and refreshing leadership changes will give heads of digital a solid footing in their firms’ future digital strategies.
Senators want regulators to expand Regulation E to cover APP fraud, an industry-wide issue with no silver bullet.
Social commerce experienced two years of exceptional growth amid the pandemic, and while growth in the number of social buyers is slowing, the amount of social commerce sales is still rising rapidly, said our analyst Jasmine Enberg on a "Behind the Numbers" podcast.
Digital wallet usage is by far highest in China, where 45% of adults use the payment method daily, and an additional 41% do so at least once a week. By comparison, just 6% use digital wallets daily in the US.