Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Record APRs are putting off consumers—we look at what this means ahead of issuers’ earnings later this week.

Walmart rolls out series of initiatives to attract customers to its stores and boost ecommerce business: The retailer is opening a cashierless Sam’s Club store, adding pet care centers, and automating more distribution centers.

Over half (56%) of US grocery retail executives are concerned about competition from internet grocery stores (like Thrive Market or Fresh Direct), according to a June 2024 survey from Deloitte. Nearly as many (53%) are concerned about third-party grocery shopping apps like Instacart or DoorDash.

PepsiCo takes steps to evolve its portfolio toward health and wellness: The company sees an opportunity to appeal to younger consumers who prefer eating small portions throughout the day.

While Instacart’s Caper Cart offers promising features, the high upfront costs and potential to over-saturate consumers with ads may deter retailers from fully adopting this technology.

Biogen, Talkiatry offer services to patients with postpartum depression: We examine whether drugmaker-telehealth tie-ups are what’s best for patients.

Activist investor takes $1B stake in Pfizer, eyes a performance turnaround: But to the drugmaker’s credit, its plan to diversify the therapeutic areas it will focus on moving forward should place it in line with investors’ expectations.

Patient care is being disrupted by cyberattacks: Cyberattacks aren’t just causing financial disruptions—they’re causing real patient harm, too.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

Amid restructuring efforts in 2024, US ISPs might have deprioritized security, potentially leading to heightened scrutiny and financial penalties if security failures are uncovered in wake of recent hacks

We explore how leading financial services companies are using it to improve efficiency and the customer experience.

A US ruling requires Google to abandon exclusivity practices, potentially empowering smaller developers to enter the Android app market more easily.

Chinese consumer spending dipped below pre-pandemic levels during Golden Week holiday: While there were some positive signs—including higher daily spending—sentiment remains subdued, which could bode ill for Singles Day.

53% of US holiday season digital sales will come from mobile this year, per Adobe Analytics data. That marks the second consecutive year mobile has accounted for more than half of holiday sales.

On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

For social media managers, popularity is often measured by follower count. Here are three key trends from our exclusive KPI data on brand TikTok account growth.

Google’s AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.