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Reimagining Retail: TikTok shopping and the communities driving commerce

Audio by Rachel Hasson, Sara Lebow, Sky Canaves, Jasmine Enberg  |  Jul 26, 2022
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Reimagining Retail: TikTok shopping and the communities driving commerce
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eMarketer Podcast
United States

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss TikTok's available shopping features, its advertising versus commerce priorities, and what brands should be doing on the platform. Then for "Pop-Up Rankings," we rank the top four TikTok communities driving commerce right now. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

Subscribe to the “Behind the Numbers: Reimagining Retail” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, Podbean or wherever you listen to podcasts.

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