JPMorgan, Bank of America, and Nationwide have committed to maintaining or expanding their in-person presence even as competitors close brick-and-mortar outposts.
81% of US adult digital shoppers review return policies before making a first-time purchase, and 55% will abandon their cart if return policies aren’t convenient, per a Happy Returns report commissioned by PayPal.
Large retailers are in a prime position for the final holiday push: Amazon, Target, and Walmart are poised to leverage their infrastructures to capture an outsize share of spend and retail media dollars.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.
Walmart+ increased the money it spent on advertising by 87% between January and September 2023 as compared with the same time period in 2022, per MediaRadar.
On today’s podcast episode, we talk about our latest report that looks at new features being offered by the top cash-back credit cards and how much consumers value them. • In our “Headlines” segment, we break down a recent CNBC article about some of the limited-time merchant rewards the major credit cards are offering. • In “Story by Numbers,” we discuss the Insider Intelligence emerging features benchmark that identified 49 novel qualities and carefully reviewed the feature sets of 10 popular no-fee cash-back credit cards. We also talk about free security features that customers value the most. • In “For Argument’s Sake,” our host Rob Rubin has a difficult time staying true to his position (Credit card features are so tempting!) as he debates why consumers feel certain credit card features are valuable and that they would forgo most of them for more rewards. Listen to the podcast with Rob Rubin and our analyst David Morris.
Creator content isn’t an experimental area for advertisers anymore. It’s an established, full-funnel channel that can deliver measurable results. Why is the channel so important right now?
US ad and PR sectors reach employment highs: Robust job growth reflects industry resilience and demand for services.
The platforms’ short-video craze will cool. Reels is now revenue-neutral, but reports hint that Meta is struggling to convince advertisers that Reels can drive performance.
The average Temu user spent 18 minutes per day on the company’s app: That’s nearly double the 10 minutes they spent on Amazon’s app.
In part two of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which car company Amazon could potentially acquire, how AI might land itself in hot water, and the next digital consumer privacy lawsuit. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.
As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.
Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn’t seem to be a part of Shein’s plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.
Gen Z isn’t very worried about their privacy if banks integrate AI into their services. Other generations expressed less interest and more caution about AI.
Roku and The Coca-Cola Co. are using shoppable media to target consumers at home during the holidays, while Saks Fifth Avenue and Dior are celebrating 70 years of partnership with a first-of-its-kind ecommerce pop-up. Plus, Uber is leveraging the “Real Housewives” franchise to build up its ad business.
Advertisers aren’t prepared for cookie deprecation. But “staying the course is not really a great option,” our analyst Paul Verna said during a recent “Advertising Trends to Watch for 2024” webinar.
The company is trying to cut costs as it focuses on profitability ahead of going public
With seemingly everyone jumping onto retail media, it may feel too late or intimidating to grab a piece of the pie. But that’s not the case, according to Jason Farver, Hy-Vee’s executive vice president, chief supply chain officer, and president of RedMedia.
In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.