The company’s acquisition spree could help accelerate growth despite an uncertain economic climate
WPP Q1 revenues decline 5% YoY: Another disappointing quarter could spell trouble ahead for the company if it doesn’t enhance its value proposition.
In the wake of slowing remittance volume, the company’s financial media network can help it diversify and boost revenues
D2C shoppers want fast delivery speed: Survey shows they are less interested in the story behind a brand and more concerned about basic operational execution.
Walmart promises support for tariff-hit Chinese manufacturers: The retailer will help suppliers get in front of domestic shoppers as it tries to stay on Beijing’s good side.
This finding could prompt life insurance products and marketing strategies.
This can help the POS provider attract a wider range of customers and cross-sell other features
Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.
YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.
ByteDance restructures TikTok Shop’s US operations: The move reflects growing dissatisfaction with the unit’s performance, as well as a potential change in strategy as uncertainty threatens growth.
Healthcare providers ages 50-70 are the most avid digital enthusiasts: HCPs are leaning into digital channels, but adoption varies among age cohorts. We dig into which digital channels they prefer, and implications for pharma companies looking to engage with HCPs.
GLP-1 users improve their health habits: Patients on the meds exercise more and eat better. Health and wellness brands have an opportunity to build relationships with consumers who are seeking health-focused products and services.
2 in 5 brands plan to scale back Pride engagement: The change results from mounting conservative pressure—but some brands are reaffirming commitment.
Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the “Supernatural” fitness app, were cut as the firm pivots away from costly metaverse efforts.
On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.
CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.