The news: Approximately two-thirds of corporations plan to scale back LGBTQ Pride Month engagement in June, per a Gravity Research study cited by Forbes.
39% of companies stated they would reduce Pride Month engagement this year, with 43% saying this would involve reducing external shows of support, including having a visual or financial presence at Pride marches, offering Pride merchandise, and partnering with influencers for Pride sponsorships.
Another 19% stated that decreased engagement would be internal, such as altering communication with employees centering on equality and offering employee resource groups.
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