At $184, the mattress industry's cost per action towers roughly 9x above the next-priciest category, home & garden at $20, according to a March report from impact.com.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientWithout upfront cost estimates and early financial guidance, patients are making tough financial trade-offs.
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
41% of US Gen Z digital audio listeners tune in to improve their mood, compared with 33% of all listeners, according to a March 2026 survey from The Harris Poll and EMARKETER.
CTV competes for budgets, but trust in measurement lags: Proof of leads and sales could help brands judge CTV alongside search and social.
Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks.
Captioned content is a user expectation: Subtitles boost ad attention and clarity, making them a creative must—not just an accessibility feature.
Pepsi’s lackluster US performance underscores growing pressure on discretionary grocery categories.
Strong marketing and IP defense helped Levi’s top forecasts, raise guidance, and support premium pricing.
The beauty brand pivots to an overlooked generation with outsized spending power