61% of Gen Z shoppers used AI tools to help with a purchase in the last year, according to a September 2025 survey from PayPal.
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Become a ClientThis year’s Cyber Five brought in record sales, but it’s still unclear how consumer spending will unfold through the rest of the holiday season and into the new year. Shoppers are moving in different directions based on their financial stability, and many are starting their holiday buying weeks earlier. Coming out of the gate with strong value and consistent messaging is paying off early, but brands must keep that energy going as the season stretches and shifts.
Amazon is reportedly preparing to expand its delivery network and potentially end its partnership with USPS, following stalled negotiations over rates and package-volume commitments. The company has already committed more than $4 billion to widen its rural footprint and is rapidly growing Amazon Logistics, which nearly matches USPS in parcel volume. Tensions escalated after USPS signaled plans for a reverse auction that would force Amazon to compete with other shippers for facility access. A breakup would be a major blow to USPS, which depends heavily on Amazon’s volume, and could further reshape the delivery landscape as retailers gravitate toward faster, more affordable alternatives.
Streaming TV advertising is moving toward transparency and accountability as DoubleVerify (DV) brings Open Measurement (OM SDK), a standard in desktop and mobile advertising, to streaming environments. Expanding access to OM SDK and providing standards for transparency in streaming will enable advertisers to plan and measure streaming ad campaigns effectively—marking a major industry shift.
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PNC’s redesigned app, launching in H1 2026, will include “incremental functionality.” The bank hinted at digital direct deposit switching and instant debit card issuance. The new app is a culmination of several years’ worth of work replatforming digital banking. PNC’s aggressive strategy for branch banking includes deploying $2 billion on more than 300 new or renovated branches through 2030 and hiring 2,000 people to support them. When executed well, branch investments should pay off with increased brand awareness and more sales across channels.
Bank of America (BofA) is recommending that clients allocate up to 4% of their portfolios to crypto, a more crypto-forward stance than previously and one that clicks with demographic trends. What seems like a minor change to investment policies further legitimizes crypto as a mainstream asset and will have a long-term positive impact for BofA. Other banks should be prepared to do the same: Crypto as an investment is no longer niche, and institutions that don’t adapt will be left behind.
Canada’s Laurentian Bank agreed to break apart and sell itself after years of lackluster performance. National Bank of Canada will buy Laurentian’s consumer and small business banking portfolios at book value. Laurentian struggled to differentiate itself favorably. And its lack of scale means it hasn’t had the resources to modernize its infrastructure and operations or grow beyond its home market of Quebec. With the breakup of banks, the list of large financial institutions in Canada is shrinking, and the largest are only getting bigger.