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The big answers: Retail Daily quiz January 22

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Nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, according to July 2025 data from Gracenote.

Magnite and MNTN are partnering to expand access to live streaming ads in an integration that opens live inventory to performance marketers new to TV.

Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.

Bespoke content for YouTube shows how streaming is reshaping broadcasters’ formats, revenue models, and distribution priorities.

42% of US TikTok performance ad campaigns now use Tinuiti's Smart+ automated solution, up from just 9% at the start of 2025, according to an October report from Tinuiti.

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce media teams and focusing on hard launching their in-store retail media capabilities. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Analyst Arielle Feger and Principal Analyst Sarah Marzano.

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