37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.
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Become a ClientBanks’ AI fantasies collide with reality.
The banking industry’s pushback has fallen flat against OCC trust charters for crypto firms.
They’re no better off than millennials at the same age.
This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.
IAB projects a 9.5% US ad-spend rise in 2026 while AI agents scale performance, retention, and automation.
Health and wellness is the only category where plans to increase spending outweigh plans to cut back in 2026, according to December 2025 data from CivicScience. That’s why retailers are stepping up their investments in wellness-driven products, services, and in-store experiences, trying to capitalize on consumers’ resolutions well into the new year.
YouTube is pulling close on reach, but traditional TV still delivers stronger engagement. As viewing shifts across screens, marketers face a growing tradeoff between scale and attention, and they must rethink how YouTube and TV fit together in video plans.
Industry KPI data shows arts and entertainment ROAS peaked in late Q3, with awards buzz lifting efficiency early.