45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientIndia is emerging as a leading market for AI-powered commerce, supported by high genAI adoption, growing acceptance of agentic shopping, and consumers’ willingness to share data in exchange for better AI experiences.
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. “Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI.
Premium video raises advertiser risk: CTV impressions surged across every tracked region, while global fraud variants jumped 140% in Q1.
Roku beats expectations in record Q2: The results reinforce its long-term CTV position, while a Fox deal could expand its advertiser appeal.
The Trade Desk struggles against Amazon competition: Q2 results show advertisers prefer a cheaper exchange over an unbiased one.
Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.
Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.