An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.
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Become a ClientAdding major brands strengthens its bid to shape car search before buyers reach dealerships.
The traditional definition of a department store centered on multi-category offerings (apparel, beauty, and home), multi-brand assortments with strong private labels, and massive physical footprints anchoring shopping malls. But that definition is evolving.
Back-to-school spending will reach $85.42 billion in 2026, as families prioritize education despite a growing focus on value. Shoppers are increasingly turning to digital channels and promotional events to lock in lower prices before the start of the school year.
Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.
In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
Reels product tags aim to reignite social commerce sales as TikTok soaks up momentum.
AI-powered network promises sharper targeting and measurable impact.
Value-priced beverages challenge rivals like Dutch Bros and Starbucks while boosting store visits.
Banks are at severe risk of losing customer engagement to general-purpose AI tools.