72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientBrands can find creators and activate ads in one hub, with efficiency gains depending on careful oversight.
New no-code rewarded video placements could give marketers more ways to reach players without disrupting gameplay.
Agentic commerce has moved from buzzword to balance sheet, and the numbers prove it. AI-driven commerce is projected to grow from under $50 billion this year to nearly $300 billion by 2030, rising from roughly 3% to 15% of total US e-commerce sales.
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.
Walmart's Medicare Advantage tie-up with health insurer Scan tests whether trusted retailers can influence health choices without directly providing care.
Savers value high-yield accounts, giving banks a timely way to attract funds as borrowing gets costlier.
Expanding its fulfillment network could encourage more grocery spending while narrowing Walmart's convenience advantage.
But growing challenges could lead to slower growth during the holidays.
Brands are relying more heavily on American shoppers as weaker spending in China and other regions reshapes the market.