Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.
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Become a ClientUS credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
But unsuccessful efforts to apply the same playbook to Kate Spade challenge the company's long-term prospects.
Digital tools handle routine tasks, but trusted advisors remain a key way to deepen customer relationships.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Canadian consumers are opening fewer accounts, and more are choosing digital rivals over their primary bank for new relationships.
The drugmaker is also widening the crackdown by calling on social platforms and other digital players to help stop illegal sales.