Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientEven if tariffs ease, their effects on consumer behavior will linger into 2026, redefining how consumers evaluate value, loyalty, and where they spend.
AI search advertising is growing, but lingering problems mean overindexing risks wasted spend before ad formats mature.
They have a litany of troubles and aggressive cost targets.
FIs need to pull consumers through a wave of uncertainty.
Equal credit access rules weren’t designed for modern underwriting technology.
Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.
28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.