TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientStrong recall and ad tolerance give brands an edge, but frequency caps are key to avoiding fatigue.
Just 15% of US parents of school-aged children will do their back-to-school spending in early July this year, down from 28% in 2025 and roughly even with 2019's 14%, according to a July report from Deloitte.
The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.
Partnerships now matter as much as share, logistics, and category depth.
Experiences designed for children can increase spending by shaping where families choose to shop.
Costco, Couche-Tard, and Lowe’s all point to more careful baskets and weaker discretionary spend.
Pharma brands and marketers can reduce prescription abandonment by clarifying benefits, expectations, and savings options.
This FAQ covers who influences the wellness shopper, where they buy, and how brands should market responsibly in 2026.
Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues.