92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
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Become a ClientShopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a gift, compare options and buy it without leaving the chat.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Adding protein and fiber to familiar brands could win over health-conscious shoppers trading down.
Each airline’s stance reflects its financial position and customer loyalty.
Vicks increased its October budget 69% while rivals pulled back, risking visibility as seasonal demand picks up.
More US mobile shopping app users scan an on-screen QR code (14%) than open a marketplace app like Amazon (12%) after seeing a product on TV or streaming, according to a September report from RZR.
TikTok is simplifying production, while brands like Levi’s and Etsy show the value of craftsmanship.
In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measure. Tune in for a conversation featuring Suzy Davidkhanian, Vice President of Content and host; Rachel Wolff, EMARKETER Analyst; and Heather Malenshek, Chief Marketing Officer at Land O’Lakes.
The affiliate test could help brands convert existing demand into sales through more authentic recommendations.