Trending

Brands are about to spend more boosting creator content than creators earn making it April 29

US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.

Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.

WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.

Import-heavy brands gain breathing room, though uncertainty limits lasting upside.

Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.

Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.

This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

One-quarter of homepage content on average may be unreadable to AI crawlers, risking discovery gaps.