Digital TV dominates ad tiers, yet linear still delivers sports scale and stronger brand lift.
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Become a ClientA TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.
OpenX pipes TVision panel data into bids, favoring verified engagement over cheap reach.
Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
The shift increases checkout friction on the AI platform, slowing adoption and putting the onus on retailers.
The chain sharpens its sub-$4 offers as chains race to win price-sensitive diners.
The company gained share across income levels in 2025, but a weaker sales outlook points to pressure among its core customer base.
Fast Break’s sharp curation and storytelling drive early comp and margin gains.
Issuers hold the advantage of existing credit lines and post-purchase flexibility compared to fintechs, but only for existing credit cardholders, per JD Power.
The tech company faces an uphill battle stealing share from Apple and Google.