On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff.
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Become a Client45% of US digital audio listeners tune in during the afternoon (12pm–5pm), making it the top daypart for digital audio, according to a March survey from Harris Poll and EMARKETER.
OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.
AI expands the shortlist: AI is steering product discovery by introducing shoppers to unfamiliar brands, yet loyalty still decides most purchase decisions.
The brand could join Reformation in making its public debut as investor appetite returns.
Gen Zers and millennials are moving assets from bank deposits into stocks, ETFs, and crypto on fintech platforms.
Sunscreen myths go viral on TikTok, where Gen Z spends time. Yet they know the least about sun safety, making it critical for brands to highlight the sun protection benefits that resonate with them today.
Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed.
Agentic ad buying has made strides through the first half of this year to fulfill its promise of saving marketers time and money when planning campaigns. Though the technology still has plenty to prove, large agencies and publishers are forging shared standards to make those workflows reliable, meeting advertiser demand without sacrificing trust.
Amazon turns Alexa ads into checkout lanes: Alexa+ Agentic Ads let users buy inside AI conversations, collapsing the journey from promotion to purchase.