44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.
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Become a ClientOn today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.
Its sky-high conversion rates position it to silently siphon customer relationships from traditional banks.
Its launch of stock and ETF trading threatens traditional brokerages as DeFi and TradFi merge.
Customer data platforms (CDPs) promised marketers a unified view of customer data and an escape from fragmented martech stacks. The reality has been more complicated.
Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.
Research shows it builds demand first, then converts—rewarding longer flights and post-campaign tracking.
Fintech has evolved from a disruptive force to a foundational layer of modern financial services.
Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.