One in 3 buy now, pay later (BNPL) users who rely on the product for monthly expenses and essentials say they sometimes don't know when their next payment is due, according to a December survey from PYMNTS Intelligence.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientFintechs could have an edge on securing long-term relationships with affluent young investors.
Basic wealth management is commoditized, but not all services need to be.
High incomes and unique earnings trajectories make them ideal private banking candidates.
Marketers must build trust there with clear insurance support, patient assistance programs, and testimonials.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Plunging retail CTRs in the lead-up to the 2025 holiday season hints at softer demand and inefficient ad strategies.
Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.