Google Maps reached 153.0 million US unique visitors in July, more than 2.5 times Apple Maps' 60.7 million, according to a September report from Comscore.
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Become a ClientIn today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
Wayfair is concentrating its fall advertising on sports with the “Wayfair Delivers” campaign, anchored by a new TV ad starring quarterback Matthew Stafford and his family. Stafford’s status as an All Star quarterback gives the spot contextual relevance for football fans, while the family setting gives casual sports watchers a relatable hook. Together, the two audiences help Wayfair get the most from its spend.
Its $10 million marketing budget favors early relationships, with long-term value tied to evolving needs.
71% of fans find recurring brand mentions more genuine, making long-term partnerships vital to credibility.
Many digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party at NYC's Smiley Coffee in January
As shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve advertising investments across those channels.
Price remains important, but domestic origin can help retailers and brands stand out this holiday season.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.