Connected TV (CTV) is no longer just a brand awareness play. Advertisers increasingly expect it to deliver measurable sales, customer acquisition, and other business outcomes, especially during the critical holiday shopping season. "TV can be about brand awareness, but it's increasingly about driving a sale or some sort of other outcome," said our analyst Ross Benes, during a recent EMARKETER event.
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Become a ClientAgentic commerce readiness has a clear pecking order, and it follows the transaction. The closer a company sits to checkout, the further along it is.
Delivery, faster checkout, and personalization can make memberships more useful and encourage repeat spending.
Human judgment and transparency are critical to earning trust and loyalty.
The deal gives the insurer access to younger consumers; UX will be critical to conversions.
New tools aim to simplify ordering and support baristas without removing the human interactions customers value.
72% of Gen Z consumers in North America have taken action against a brand because of its AI-made marketing, according to a July survey from Rival Technologies.
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker.
AI answers are cutting referrals, making engaged, logged-in communities more valuable to marketers.
Rising workloads favor creator partnerships, reusable assets, and internal AI to keep costs in check.