Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Trending

Online shopping habits shifted after the US closed the de minimis loophole January 6

Phasing out the de minimis exemption has transformed the US ecommerce landscape, but an adverse Supreme Court decision could upend the policy’s legal footing.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

PayPal rolled out Transaction Graph Insights & Measurement at CES to gives advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase—and early results suggest meaningful impact.

To simplify shopping for customers in 2026, retailers will provide curated product selections online and in-store, experts told EMARKETER. This will also strengthen loyalty and improve the shopping experience, attracting new customers and encouraging them to return regularly in the year ahead.

48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.

The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.

Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.

Visa and Mastercard reached a new settlement with merchants to lower fees in the US this November—another attempt to end a roughly 20-year fight in the courts, per SEC filings. The modest interchange reductions and new ability to steer customers away from higher-fee cards offer meaningful cost relief for small and midsize retailers that consumers may be more willing to support by using another card. However, those concessions are unlikely to move the needle for large national chains. They don’t materially change their economics, nor do they address the fundamental issue that networks and issuers still hold most of the pricing power.

2025 was a big year for cryptocurrency. Cryptocurrency payment users grew 24.8%, to 4.9 million US adults, per our forecast. Between institutional buy-in and unprecedented support at the highest levels of the US government, the crypto market hit record highs—before plummeting in the final months of the year. Crypto gained mainstream momentum, but its volatility hasn’t changed. For banks and crypto infrastructures, this unpredictability kneecaps efforts to integrate crypto as an accepted currency at the point-of-sale.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.