This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online.
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Become a ClientAlbertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.
The Carolina Panthers agreement shows established NFL venues remain prized marketing assets.
A federal charter lets the digital bank challenge incumbents with low-cost banking instead of customer-first spending.
Smartphone access and QR sharing could ease fragmented care if people embrace it, but widespread adoption is far from guaranteed.
Trump's tariff reversal targets generic drugs, leaving low-margin manufacturers with few options beyond raising prices or exiting the US market.
80% of Gen Z and 79% of millennial digital audio listeners tune in on smartphones, making it the top device across every generation, according to a March 2026 survey from The Harris Poll and EMARKETER.
Comscore adds episode-level podcast targeting: Finer metadata can help advertisers on podcasts gain precision and workflows similar to CTV and display.
France bans under-15s from social media: Brands may lose an early path to young consumers, but weak age checks could also distort audience data.
More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.