Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.
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Become a ClientOn today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
Amazon widens its purchase funnel: Structured feeds for Shop Direct aim to cement its role as shopping’s starting point.
he company expects its lowest profits since 2009 as weak demand and poor execution hurt performance.
As growth cools, Fabletics pivots to denim, testing lifestyle expansion beyond leggings.
The delivery platform’s limited pilot aims to test consumer appetite and cost efficiencies.
Grocery and fuel spikes threaten to swallow tax-refund tailwinds.
Banking groups are stuck in 2022, and fear is holding back payment modernization.
Prediction markets will go mainstream someday, but touch them now and get burned.
YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.