In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Join Vice President of Content and host Suzy Davidkhanian, Principal Analysts Sky Canaves and Zak Stambor, and Senior Director of Content Becky Schilling for the discussion.
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Become a Client28% of US buy-side decision-makers plan to run 11 or more incrementality tests a year with AI-driven improvements, more than triple the 8% who do so today, according to a February report from IAB and BWG Strategy.
A 625% jump in video sponsorship revenues shows the value of repeat engagement as search referrals decline.
More precise placements help advertisers drive results without relying on large impression volumes.
Travel brands' YouTube Shorts held viewers for 76.3% of the video on average in Q2 2026, up from just 17.0% a year earlier, according to a recent report from Dash Social.
Marketers and retailers face an ongoing challenge: showing stretched shoppers that they understand customer budgets without making their brands feel like a bargain bin.
Its wide range of price points and occasions lets shoppers trade down or up without leaving the portfolio.
Richer perks can attract younger professionals priced out of premium cards and build loyalty for future upgrades.
The agency alleges widespread overcharging, showing how price inaccuracies can quickly become a trust and regulatory problem.
Shop the Look improves a familiar recommendation tool rather than reinventing how consumers shop