Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
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Become a ClientYum Brands sells the chain after years of competitive erosion.
Chase’s European expansion could force rivals to improve digital banking, rewards, and savings offers.
Expedia Group (39.7 million) and Priceline.com (23.7 million) drew a combined 63.4 million unique US visitors in March 2026, more than 3.5x the 17.5 million pulled by the other eight sites on the top 10 list combined, according to March data from Comscore.
In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Fox-Roku’s endgame: Fox buys Roku, pairing content, data, and distribution to build a FAST giant and a stronger ad-tech ecosystem
UK redraws youth marketing: As social platforms lose under-16 users, brands may need families, messaging apps, and real-world experiences to stay relevant.
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.
There’s no hard and fast rule for when to invest in new technologies, said David Cost, Chief Digital Officer at Rainbow Shops on a recent “Reimagining Retail” episode.
The tie-up with the Knot could open up a large volume opportunity for the P2P player.