WPP tops Q1 new business race: $1.5 billion in wins signals progress, but $819 million in losses clouds its comeback narrative.
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Become a ClientLinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.
AI implementation in retail and ecommerce has reached an inflection point where individual experimentation must give way to organizational strategy, but the path from proof-of-concept to production remains fraught with challenges around data security, cost justification, and realistic expectations about automation.
Commerce media is pushing brands to break down internal silos and rethink how they organize teams, allocate budgets, and measure success across an increasingly fragmented ecosystem.
VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.
LLMs take a larger role in recommendations, insurers could face greater pricing pressure.
World Cup’s US reality check: Just 10% of Americans show interest, limiting US scale—but not broader global appeal.
Armed with comprehensive information in their banking apps, consumers pursue chargebacks less frequently.
Companies ranging from E.l.f. to Kroger are trimming prices to keep shoppers spending.
Ending merger talks frees both companies to focus on shoring up sales as prestige beauty demand wavers.