As FAST audiences expand, brands can connect social and streaming campaigns to reach ad-receptive viewers.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientA broad ad tech crackdown could obscure customer journeys, forcing advertisers to rethink spending with Apple.
Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to deliver personalized offers at checkout. The partnership has evolved from a single-product integration into a model for scaling partnerships across multiple business units while maintaining customer experience quality.
The limited shelf life of Halloween raises the stakes. Seasonal campaigns don’t have months to turn awareness into consideration and eventual purchase. The path from creator content to checkout needs to be easy to follow, for consumers and marketers alike.
56 million US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.
Lower items per order and weaker delivery sales show diners are becoming more selective.
Cost cuts could fund lower prices and store upgrades, but reversing share losses will require stronger reasons to visit.
Restaurant prices rose 3.4% YoY in July, while grocery prices rose 2.6%, a 0.8-point gap that's less than half what it was last winter, according to an August report from the US Bureau of Labor Statistics.
Wraps and creator content are helping reconnect the brand with Gen Z, though a sustained recovery remains unproven.
Slower growth is prompting more investment and new functional drinks as PepsiCo tries to sustain the brand's relevance.