85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientIn this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.
US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.
AI is moving upstream, showing up earlier in the decision-making process and increasingly shaping what happens next.
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.
The brand faces numerous headwinds, including underperformance in China, war in the Middle East, and slowing athleisure sales.
While sales rose 3.5% YoY, healthy gains mask looming pressure from gas prices and war.
Three-quarters of consumers trust brands more when packaging appears eco-friendly.