The move adds to fragmented youth social media rules, making contextual ads a safer route for reach.
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Become a Client40% of US paid media marketers invested additional resources in audience research and segmentation to improve campaign performance, just ahead of AI tools for paid media (39%), according to a May survey from Unbounce.
Wider access could bring more clutter and ad fatigue, making creative rotation critical to performance. Read
Game Day and other activations help the brand reach students early and keep them engaged.
Frequency caps can preserve podcasting’s trust while extending advertiser reach.
Replacing physical wallets and now keychains can deepen engagement and give providers more user insights.
In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.
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AI is changing more than how consumers discover brands. It is forcing retailers and marketers to reconsider the role of their websites, how they connect advertising to business outcomes, and whether the digital experiences they own can compete with the leading AI chatbots.
Vertical video has moved from social-feed novelty to full-funnel engagement infrastructure for streaming services and social commerce platforms. Vertical video's expansion beyond social feeds into streaming apps and shoppable commerce has made it a standard format in the competition for attention. That opportunity also brings considerable challenges.