Some 80% of US adults are concerned about AI and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata.
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Become a ClientRetail media ad spend in Japan is growing fast. But it remains less mature due to a fragmented retail sector, strong traditional players, legacy systems, and a culture favoring offline relationships. Convenience stores and mobile payments will drive growth.
From sensory-focused Gen Alpha initiatives to unexpected brand collaborations, the month showcased how retailers are adapting to evolving consumer behaviors and cultural trends.
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In today’s podcast episode, we discuss how significant Google’s new “Intelligent Search Box” is, whether Google has already dethroned OpenAI as the leader in consumer AI, and the key takeaways from the Musk–Altman trial. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
YouTube’s long-form game: As videos more than 20 minutes long increase, algorithms and additional ad slots boost long-form appeal.
Marketers have more reason to consider FAST: Bigger audiences, improving content, and lower CPMs make FAST a reach extender.
Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.