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Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Instagram sees drop in publisher engagement, ad spend

Instagram sees drop in publisher engagement, ad spend

Article
Sep 30, 2024

Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.

Big Tech limits access, VPNs for Russian users

Article
Sep 27, 2024

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

Meta hit with €91 million fine for storing user passwords unencrypted

Meta hit with €91 million fine for storing user passwords unencrypted

Article
Sep 27, 2024

The latest fine reflects both Meta’s data mishandling and the EU’s heightened regulatory crackdown on Big Tech.

3 key announcements from Meta’s Connect event

3 key announcements from Meta’s Connect event

Article
Sep 25, 2024

From voice-activated AI to cutting-edge wearables, Meta's latest updates signal a push to dominate emerging tech markets.

YouTube’s new features emphasize community, genAI to enhance social features

Article
Sep 25, 2024

YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform’s new suite of features introduced last week include Communities, a fan’s ability to boost creators’ videos, generative AI (genAI) video tools, and gifting. These innovations mimic what’s working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.

Election advertising is going to CTVs, but social media is still seeing millions

Election advertising is going to CTVs, but social media is still seeing millions

Article
Sep 20, 2024

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

Social media platforms are hoarding user data, FTC finds

Social media platforms are hoarding user data, FTC finds

Article
Sep 20, 2024

Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.

3 ways Gen Z is leading social media usage

Article
Sep 19, 2024

Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population’s, according to our May 2024 forecast.

LinkedIn harvested user data without consent, adds opt-out feature in US

LinkedIn harvested user data without consent, adds opt-out feature in US

Article
Sep 19, 2024

Its silent data collection for AI training stirs concerns over how platforms prioritize corporate gain over user rights.

US tariff shift could affect Temu and Shein ad spending

Article
Sep 19, 2024

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

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California passes AI laws to protect performers and elections

California passes AI laws to protect performers and elections

Article
Sep 18, 2024

The bills defend actors’ rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.

Facebook Messenger users are spending more time on the app this year

Facebook Messenger users are spending more time on the app this year

Article
Sep 17, 2024

Among social media platforms, Facebook (excluding Facebook Messenger), Instagram, and TikTok users spent less time on the social media apps in June 2024 compared with the year prior, per data by Comscore.

Instagram introduces teen privacy settings amid safety concerns

Instagram introduces teen privacy settings amid safety concerns

Article
Sep 17, 2024

New privacy features include parental control, content filtering, and restricted messaging to protect minors and address growing concerns.

TikTok begins existential court battle for its US business

TikTok begins existential court battle for its US business

Article
Sep 16, 2024

What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok’s future.

Meta, Snap, and TikTok partner to address harmful content across platforms

Meta, Snap, and TikTok partner to address harmful content across platforms

Article
Sep 12, 2024

The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Meta exposed for data scraping all of Australians’ public posts for 17 years

Meta exposed for data scraping all of Australians’ public posts for 17 years

Article
Sep 11, 2024

With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.

Future of Threads’ messaging options unclear after cross-messaging beta ends

Future of Threads’ messaging options unclear after cross-messaging beta ends

Article
Sep 10, 2024

Despite allowing cross-posting between Instagram and Threads, Meta’s lack of a clear messaging system for Threads reveals ongoing confusion about the apps’ integration.

Google, Samsung, Qualcomm join forces for smart glasses

Article
Sep 06, 2024

Google, Samsung, and Qualcomm aim for mass appeal with AI smart glasses: Streamlined genAI eyewear offers a stylish alternative to clunky headsets and expensive standalone devices.

Data Drop: 4 Charts on Social Shopping Habits

Data Drop: 4 Charts on Social Shopping Habits

Report
Aug 29, 2024

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

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