Meta simplifies SMB ad tech: AI upgrades to Pixel and one-click Conversions API cut setup work and lower entry barriers.

Snapchat’s young audience and distinct ad products keep it relevant, even as usage slips and regulatory pressure builds. Marketers should use it with strategies built for messaging, creators, and commerce.

Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.

In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?

AI agents are set to reshape media buying, but it’s still early days. This year will be about building the infrastructure they’ll need for broad adoption. Early tests suggest they’ll lower costs, improve outcomes, and shake up the ad ecosystem.

AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.

CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.

Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.

The Trade Desk's new Trading Modes bundle costs and AI, aiming to rival walled gardens while keeping manual control.

This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.

Australia's social media ban is struggling to take hold as users easily circumvent restrictions.

Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.

With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.

Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.

Meta Pay has an opportunity to seize mobile wallet share as social commerce surges among younger consumers.