YouTube Shorts earns MRC stamp: Shorts is the first short-form platform accredited, giving brands third-party backing on safety systems.

Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.

Meta widens teen guardrails: Global safety rollout and content caps aim to address legal blows and calm wary regulators.

YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.

What Meta’s latest social-media-addiction loss means: SCOTUS’ refusal to hear Meta’s appeal sets the stage for a paradigm shift.

AI Digital debuts AI Creative Studio: New genAI tools promise scalable, TV-grade creative—but consumer skepticism clouds payoff.

Media mix modeling is evolving from a reporting tool into a decision engine, but most marketers aren’t ready. AI, data, and new measurement frameworks are creating a gap between insight and action, making it hard to improve marketing effectiveness.

OpenAI eyes small, local advertisers: New API, pixel tracking, and accessible pricing test whether chatbot ads can drive real actions.

LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.

Brand safety gets costlier in EU: Scam ads near legit buys risk reputational damage—and CMOs may demand tougher controls.

Teens lead in TikTok usage, per our estimates, but a new gov't advisory broadens scrutiny beyond social media, increasing pressure on tech safeguards and pediatric care.

Meta builds creator cadence: New planner and bulk Reels tools steer creators toward steady, original output at scale.

This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

Meta tops $240 billion in ad revenues: AI-fueled gains and Reels lift revenues as the company cements its pull with marketers.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

TikTok tests paid ad-free model in UK: While ad revenues remain stable, creator deals could gain value if subscription adoption climbs.

Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.

Fake health ads are flooding Facebook, meaning marketers must help consumers spot red flags like fake urgency, bogus logos, and so-called miracle cures.