CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.

Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.

The Trade Desk's new Trading Modes bundle costs and AI, aiming to rival walled gardens while keeping manual control.

This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.

Australia's social media ban is struggling to take hold as users easily circumvent restrictions.

Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.

With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.

Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.

Meta Pay has an opportunity to seize mobile wallet share as social commerce surges among younger consumers.

Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.

New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.

YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.

Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.

Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.

Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.