In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

OpenAI's ad target is not realistic: A 90% shortfall points to ad infrastructure that still isn't ready to attract major marketing budgets.

US programmatic advertising is consolidating around video, CTV, walled gardens, retail media, and agentic AI. Marketers need to balance signal, scale, transparency, and control as automated buying enters its next phase.

YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.

The race to build AI infrastructure has triggered an unprecedented rush for capital and spending, reshaping capital markets and creating new pricing, platform, and vendor risks for marketers.

Commerce media is becoming less about individual channels and more about creating connected customer experiences. Brands are increasingly combining offsite and onsite media to build awareness, drive consideration, and convert shoppers.

Meta’s AI tools create headaches: Marketers must catch errors before campaigns go live due to faulty AI tools.

EU rewrites youth social media access: Europe joins a global effort to limit teen social media, challenging brands that rely on early audience building.

Best Buy's latest campaign, “Believing is Seeing,” tackles a challenge many marketers of emerging technology face: Some products simply don't translate through a screen. Through TV, creators, partnerships, and in-store experiences, the campaign aims to bring RGB LED technology to life.

At $184, the mattress industry's cost per action towers roughly 9x above the next-priciest category, home & garden at $20, according to a March report from impact.com.

EU regulators challenge Meta’s app designs: Meta may have to redesign “addictive” social media features, testing ad performance and platform mechanics.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Meta expands AI creation: Muse Image could strengthen Meta’s AI moat and help advertisers streamline social content creation.

Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.

Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.

10 charts reveal where digital markets are headed as AI competes for consumer attention, AI advertising emerges as a new growth channel, and AI-driven buying reshapes ecommerce.

This FAQ covers how much consumers spend on subscriptions, where fatigue is emerging, and how brands keep recurring revenue durable.

Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.

This FAQ covers Amazon Ads' scale, its expansion beyond the marketplace, and how advertisers should use it.

AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.