Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.

With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.

Meta Pay has an opportunity to seize mobile wallet share as social commerce surges among younger consumers.

Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.

New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.

YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.

Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.

Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.

Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.

Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.

Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.

The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.

US adults will spend slightly more time on social networks this year, but social’s share of digital media time is slipping as streaming video surges.

Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

New studies show the limitations of relying on AI tools for health answers. Platforms must tighten safeguards and educate users on smart prompting.

Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.