Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Instagram reportedly considers moving into long-form CTV content

Instagram reportedly considers moving into long-form CTV content

Article
May 11, 2026

Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.

Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers

Audio
May 11, 2026

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.

Bogus health ads surge across Facebook, hitting EU users

Article
May 07, 2026

Fake health ads are flooding Facebook, meaning marketers must help consumers spot red flags like fake urgency, bogus logos, and so-called miracle cures.

Live Earnings Report: Marketing and Advertising Tracker Q1 2026

Live Earnings Report: Marketing and Advertising Tracker Q1 2026

Report
May 07, 2026

Q1 results show how the largest ad companies are weathering uncertainty around the Iran war and AI spending

The Trade Desk’s Q1 revenue growth comes amid transparency and walled-garden pressures

Article
May 07, 2026

The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.

Snap’s revenue gains outpace its user growth story

Snap’s revenue gains outpace its user growth story

Article
May 06, 2026

Snap grows revenues faster than users: Sales rise 12% as North America DAUs fall 7% and Snap looks to prove it can sustain growth.

As generative AI dominates marketer's minds, the metaverse is collecting dust

As generative AI dominates marketer's minds, the metaverse is collecting dust

Article
May 04, 2026

70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.

Canada Digital Ad Spend 2026

Canada Digital Ad Spend 2026

Report
May 04, 2026

A rebound year is taking shape in Canada’s ad market. Growth is shifting toward CTV, retail media, and social. But tighter budgets and economic pressure are forcing advertisers to rethink channel mix and performance priorities.

Big Tech earnings: Cloud giants bulk up on AI, Apple leans into devices and services

Big Tech earnings: Cloud giants bulk up on AI, Apple leans into devices and services

Article
May 01, 2026

Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.

X’s ads manager redesign aims to reboot its struggling ad business

Article
May 01, 2026

X rebuilds its ad core: A ground-up AI overhaul aims to fix targeting and ROI as revenues lag far behind pre-Musk levels.

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How Creators Are Shaping GEO Strategies

How Creators Are Shaping GEO Strategies

Report
Apr 30, 2026

Creator content is shaping how AI answers questions. But content that’s good at engaging audiences isn’t always what AI surfaces. That’s forcing brands to rethink their creator strategies and content formats so they can show up in AI tools.

Meta’s Q1 results show AI driving ad momentum

Meta’s Q1 results show AI driving ad momentum

Article
Apr 29, 2026

Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.

OpenAI’s revenue miss colored tech’s biggest earnings day

Article
Apr 29, 2026

Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.

FAQ on brand safety: How AI content and creator marketing are reshaping risk in 2026

Article
Apr 27, 2026

This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.

US Ad Spending 2026

US Ad Spending 2026

Report
Apr 27, 2026

Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.

FAQ on local marketing: How AI, CTV, and digital OOH are reshaping local advertising

Article
Apr 24, 2026

This FAQ breaks down how these shifts are converging in 2026 and what they mean for marketers planning local media strategies across search, CTV, and OOH.

Meta expands AI business assistant to all advertisers in its latest push toward automation

Article
Apr 24, 2026

Meta rolls out AI business assistant to all advertisers: Its automation push could give advertisers better results, but threatens the traditional agency model.

Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers

Audio
Apr 24, 2026

In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.

The AI Governance Gap

The AI Governance Gap

Report
Apr 24, 2026

AI regulation is reshaping marketing workflows, from creative and targeting to automation. Risks are emerging alongside evolving rules, requiring marketers to build governance frameworks that help brands manage compliance, preserve trust, and stay competitive.

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