Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.
Fake health ads are flooding Facebook, meaning marketers must help consumers spot red flags like fake urgency, bogus logos, and so-called miracle cures.
Q1 results show how the largest ad companies are weathering uncertainty around the Iran war and AI spending
The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.
Snap grows revenues faster than users: Sales rise 12% as North America DAUs fall 7% and Snap looks to prove it can sustain growth.
70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.
A rebound year is taking shape in Canada’s ad market. Growth is shifting toward CTV, retail media, and social. But tighter budgets and economic pressure are forcing advertisers to rethink channel mix and performance priorities.
Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.
X rebuilds its ad core: A ground-up AI overhaul aims to fix targeting and ROI as revenues lag far behind pre-Musk levels.
Creator content is shaping how AI answers questions. But content that’s good at engaging audiences isn’t always what AI surfaces. That’s forcing brands to rethink their creator strategies and content formats so they can show up in AI tools.
Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.
Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.
This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.
Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.
This FAQ breaks down how these shifts are converging in 2026 and what they mean for marketers planning local media strategies across search, CTV, and OOH.
Meta rolls out AI business assistant to all advertisers: Its automation push could give advertisers better results, but threatens the traditional agency model.
In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.
AI regulation is reshaping marketing workflows, from creative and targeting to automation. Risks are emerging alongside evolving rules, requiring marketers to build governance frameworks that help brands manage compliance, preserve trust, and stay competitive.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.