AI regulation is beginning to shape how marketers use AI across workflows. The rules remain uneven, but the compliance burden is real. Marketers need operating models that can adapt without slowing the business.

Key Question: How can marketers manage risk and maintain trust as changes in AI regulation reshape workflows?

Key Stat: Nearly 6 in 10 organizations (59%) say the risk of jeopardizing data privacy and security is a key challenge in adopting agentic AI in marketing.