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Learn More →Canada Digital Ad Spend 2026
Connected TV, Retail Media, and Social Media Advertising Will Fuel a Rebound Year
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Table of Contents
Executive Summary
Total ad spending will regain momentum
Digital will reach a milestone
CTV and TV are converging
Google’s supremacy will persist, but Meta will close the gap
Implications for brands and agencies
Media Gallery
About This Report
A rebound year is taking shape in Canada’s ad market. Growth is shifting toward CTV, retail media, and social. But tighter budgets and economic pressure are forcing advertisers to rethink channel mix and performance priorities.
Table of Contents
Executive Summary
Total ad spending will regain momentum
Digital will reach a milestone
CTV and TV are converging
Google’s supremacy will persist, but Meta will close the gap
Implications for brands and agencies
Media Gallery
Ad spending is rebounding in Canada as connected TV (CTV), retail media, and social media gain share. Digital growth is accelerating, but trade tensions and budget scrutiny are forcing tougher decisions on channel mix and performance.
Key Question: What channels are driving digital’s ever-climbing share of advertising?
Key Stat: Digital will account for 80.1% of total media ad spending in Canada in 2026.
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authors
Paul Briggs
Contributors
- Ethan Cramer-Flood
- Kyndall Krist
- Senior Copy Editor
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Heather Sprung
- Director, Report Editing
- Jherr Daven Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
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