Key stat: Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.

Beyond the chart:

• That gap says more about Chewy than about pet products. Women only narrowly outpace men in buying pet products online, 35.6% versus 30.1%, according to Bizrate Insights and EMARKETER.
• Meanwhile, the pets explain the loyalty. Some 42% of dog owners have dressed their pet in clothing, and 15% have signed up for a pet subscription box, according to YouGov.

Use this chart: Drop this in your pet category planning deck when a client argues for a gender-neutral media buy. Show it next to your own site's visitor mix, and use the income skew to make the case for premium bundles and subscription offers instead of blanket discounts.

Related EMARKETER reports:

• US Ecommerce Market Shares 2026 (EMARKETER subscription required)
• Commerce Media Ad Spending Forecast 2026 (EMARKETER subscription required)